How 2 BK business districts are using Ideaful to solicit improvement ideas - Technical.ly Brooklyn

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Mar. 30, 2015 9:52 am

How 2 BK business districts are using Ideaful to solicit improvement ideas

The platform is helping residents voice suggestions for getting more shoppers into local businesses.
Our idea for both campaigns? Way more cannoli. Cannoli everywhere.

Our idea for both campaigns? Way more cannoli. Cannoli everywhere.

(Photo by Flickr user Matt Karp, used under a Creative Commons license)

The work of business improvement districts is always to drive more people to the doors of brick-and-mortar stores. Ideas for making that happen have to keep changing, though. If promotions and enticements stay the same for too long, they stop working.

One way to boost the number of possibilities: reach out far and wide for new ideas about enticing visitors to your ‘hood.

To do that, two organizations here are turning to Brooklyn startup Ideaful. The site runs idea challenges for a set number of days and lets users submit ideas and vote on them (you’ll need to create an account to do either).

Here are two that are running in Brooklyn right now:

Myrtle Avenue Plaza construction has been a challenge to businesses in the area. The 18-month project will almost certainly be a boon to local businesses when it’s done, but that’s a long time to take a hit in traffic to get there. So the Myrtle Avenue Brooklyn Partnership put up a campaign on Ideaful to seek ideas for encouraging Clinton Hill and Fort Greene residents to shop local and keep these businesses going strong. Rebeca Ramirez, from the organization’s staff, explained via email that she thought the site would be a way to engage residents.

See the ideas for Myrtle Avenue

How should local businesses cash in more fully on all those folks visiting the Barclays Center? The Park Slope Fifth Avenue Business Improvement District has reached out to its community through Ideaful over the last week to get ideas for enticing those visitors and getting them to trek further down the street. “It’s been interesting to see ideas we’ve never had or heard of appear on the board,” Mark Caserta, the BID’s executive director, told us via email. “I’m looking forward to sifting through them.”

See the ideas for Park Slope

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