Tech companies can help the Deaf community decide how to sign about them - Technical.ly Brooklyn

Access

Mar. 4, 2015 11:31 am

Tech companies can help the Deaf community decide how to sign about them

Tech CEOs can help American Sign Language users settle on how to sign their company's name, according to a story in the new Bushwick publication Hopes&Fears.
Hopes&Fears is based out of this building in Bushwick.

Hopes&Fears is based out of this building in Bushwick.

(Photo by Brady Dale)

How do you sign “Instagram?” It turns out, there isn’t really consensus just yet, but it’s getting there. Internet slang requires a conversation among those who use sign language, but consensus typically emerges.

Brands that create new words can speed the process up, however. That’s according to a multimedia story on a new website called Hopes&Fears. The new site is based out of Livestream’s second building in Bushwick (right across the street from Livestream HQ). Hopes&Fears launched just last month.

Douglas Ridoff, an organizer of Brooklyn storytelling events for members of the Deaf community, explains how involvement from the relevant startup speeds up the process:

“In terms of Instagram, I still see quite a bit of variety regarding the sign usage, we haven’t seen a consensus yet. I think there are several reasons why. For instance, the CEO from Glide got involved and it was really key that he was a part of that collaboration in coming up with one definitive sign. When it comes to Instagram, a representative has yet to be involved in that process, so no consensus has been reached and thus it will take longer to come to a consensus. There isn’t an official canon or anything. It’s a small community.”

The full story depicts more signs in progress. It features several contemporary terms, each with two versions, signed in looping videos throughout the story, one version by Ridoff and the other from one of his ASL students, a twelve year-old girl named Tully Stelzer.

Read the full story
Companies: Instagram
-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

How Nava PBC helped government make Medicare’s largest change ever

Learn about new frontiers in assistive technology

Could the BQX boost Red Hook’s tech scene?

SPONSORED

Brooklyn

You can win up to $360,000 at the WeWork Creator Awards

Philadelphia, PA

Vistar Media

Software Engineer

Apply Now

Philadelphia, PA - Center City

Odessa

Sr. Business Analyst, ERP Implementations

Apply Now

Philadelphia, PA

URBN

IT Recruiter

Apply Now

This award-winning map is helping people with disabilities see what’s actually accessible

Join NYU this weekend for a hackathon focused on assistive technology

2 Brooklyn teams take top prizes at MTA’s transit app challenge

Sign-up for daily news updates from Technical.ly Brooklyn

Do NOT follow this link or you will be banned from the site!