(Photo by Brady Dale)
VHX raised a second equity round of $4.25 million on an offered $5 million, according to an SEC filing yesterday. The digital video distribution company raised a comparable round in 2013, led by Union Square Ventures.
This new round has much of the same makeup as the last, except that it was led by Comcast Ventures, according to Re/code (in which Comcast’s NBCUniversal is a minority investor). The Re/code story also says VHX will use the funding to expand its presence on others platforms, including Roku and Apple TV.
Until recently, many VHX users may not have actually been aware that it was itself a platform, because the site’s business strategy kept its own branding in the background. We’ve covered the company regularly in this space, including most recently its roll out of a new iOS app and cloud library for purchased films.
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