The Atavist closes $2M debt round, following $4M in equity [Startup Roundup] - Brooklyn


Oct. 22, 2014 8:16 am

The Atavist closes $2M debt round, following $4M in equity [Startup Roundup]

After two strong equity rounds, the local journalism publisher finances its next expansion with debt.

Jennifer Sky at the release party for her Atavist piece, "Queen of the Tokyo Ballroom," in Long Island City.

(Photo courtesy of The Atavist)

startup roundup

Who’s getting money? 

The Atavist, the innovative multimedia longform journalism publisher, closed a $2 million debt-only round, according to an SEC filing. As this follows up on two previous equity-only rounds of roughly $4 million total, this could be a sign that the company has strong enough earnings that it believes it can finance its growth into the next phase rather than diluting its equity further. We recently covered local organizations arguing for debt-based expansion.

Delvetica amended its filing of a combined debt and equity round, from $50,000 to $80,000, according to an SEC filing. We covered the original round here.


Who’s making moves?

The Atavist also announced that it has optioned Evan Hughes’s “The Trials of White Boy Rick.” This is their third story to be optioned, according to The Vulture.

However, The Atavist’s partnership with various publishing leaders that created Atavist Books is shutting down at the end of this year, according to Publishers Weekly.


Who’s getting buzz?

Crown Heights’s Max Amato was featured, with his collaborators, in a post on Philly for their blog celebrating monochromatic design, Topswatch. Amato moved here this summer to begin work at Manhattan’s Carbone Smolan Agency, he told us via email.


Farmigo’s unique office space got a photo spread on Business Insider, but we were there in July.

Companies: Farmigo, Atavist
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