Technically Brooklyn linked earlier this week to a sneak peak on Tumblr where VHX showed a GIF of a purchasing screen coming out on the same page as the preview of a movie. We read this to mean that you could post something like a YouTube’esque preview, but also buy the movie within the field that embedded video occuppied.
We wrote about VHX’s $3.2 million investment, led by Union Square Ventures, in September.
The new feature also permits user customization.
That said, the new feature does not overlay an embedded video, it overlays the whole webpage. So it’s not quite at the point where fans could embed your trailer on their Facebook page and their friends could buy the movie there, but it does keep potential buyers from moving to a new page once they’ve found you, which should improve sales.
Also, no effort is made to get you to create an account before buying and there’s a link to PayPal, if you prefer that method. Kudos for both.