How web-based creators are influencing the economy - Baltimore


Feb. 12, 2019 4:53 pm

How web-based creators are influencing the economy

The Re:Create Coalition found more creators were generating more earnings in 2017. Here's how Maryland stacks up.
Instagram is the most popular for the creators of Maryland.

Instagram is the most popular for the creators of Maryland.

(Photo via Pixabay)

Would-be Instagram influences and burgeoning YouTube stars, take note: The economic impact of web-based creators is growing, according to a new report.

In its second study of the country’s independent artists, makers and others that offer work on nine platforms, the Re:Create Coalition found a 16.6 percent uptick in the number of creators in 2017. The community grew to include to 16.9 million people.

That growth extended to Maryland. Some stats for the state from 2017:

  • The state is home to 329,958 creators, up 15.8 percent from 2016.
  • Total $$ generated for the economy: $116.6 million, up 16.7 percent from 2017.
  • YouTube continued to be the most lucrative platform from a collective perspective (generating $66.4 million), while Instragram is the most popular (home to 113,423 creators).

Looking at how the creators earn from monetizing and selling goods, the report provides a unique view of person-level economic data that’s not directly tied to employment. And it shows that the creators are forming a significant portion of the population.

“Even with the limited data from public filings and other sources, the evidence shows that this new creative economy already generates income for 5 percent of Americans and seems certain to continue to grow and expand as more Americans become aware of its opportunities,” said Dr. Robert Shapiro, the report’s co-author who is chairman of Sonecon and former U.S. undersecretary of commerce for economic affairs.


The study examines nine platforms: Amazon Publishing, eBay, Etsy, Instagram, Shapeways, Tumblr, Twitch, WordPress and YouTube.

Read the full report -30-

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