Under Armour is rolling out a line of tech-enabled products for runners this week, as the Baltimore-based brand continues to partner with others on new products.
The digital-focused debut coincides with CES, the annual showcase of consumer tech products. As Cnet reported, the UA products are on view to sample in Las Vegas.
In releasing products and updates together, Under Armour is emphasizing that the four components form a system for runners, with the different pieces working together. They’re also providing runners with data, which the company has said is key to how it approaches its tech-enabled products.
Here’s a look at the different parts, and how the company see them fitting together:
UA-owned MapMyRun is a key connecting point for the products. Tracking data beyond a route, it can be used to provide coaching and feedback for runners. New steps are being taken to integrate it with the company’s products.
The app’s technology is also being added to footwear. The company plans to release a line of five new offerings of HOVR running shoes this year that are wirelessly connected to MapMyRun. The technology embedded in the shoes provides data on pace, cadence, stride length and more.
The MapMyRun app on the Samsung Galaxy watch also directly connects to the shoes. This allows runners to get the data without bringing along their phone, according to UA.
Partnering with JBL, Under Armour created wireless headphones with runner-focused specs. Along with music, the headphones also relay coaching feedback from MapMyRun in audio form.
“We know that music is an integral part of training for runners and can provide the inspiration and focus they need to take their workouts to the next level. That’s why we’ve developed products that are easy to use together and also provide a premium run experience that naturally integrate sound and data,” Jim Mollica, SVP Global Consumer Engagement and Digital at Under Armour, said in a statement.
The UA True Wireless Flash headphones retail at $170, with a MapMyRun subscription included.
How web-based creators are influencing the economy
EPA awards $1.1M for data project supporting Chesapeake Bay restoration
Maryland startup BitPlatter is bringing search and analytics tools to podcasts
Pitch to speak at Comcast Labs Connect’s data security conference
Yet Analytics creates ‘mission control’ for learning data
Baltimore startup Atana is building a network that keeps data private
Tuesday: Learn how JHU’s Center for Government Excellence is helping cities uses data
Arrive ready to grow at 14 West
Sign-up for daily news updates from Technical.ly Baltimore