4 ways a podcast can make some noise - Technical.ly Baltimore

Creative

Oct. 9, 2018 2:21 pm

4 ways a podcast can make some noise

At Baltimore Innovation Week's Marketing in the Digital Age, a panel of hosts, producers and entrepreneurs talked about creating quality audio and building an audience.

Take the mic.

(Photo by Flickr user Patrick Breitenbach, used under Creative Commons license)

It feels like there are lots and lots of podcasts, and that’s not just a hunch.

By Mark McTamney’s research, there are about 550,000 podcasts available on iTunes. “The number has quadrupled in last four years,” said the founder of podcast discovery startup IsItGood.

For someone looking to create a podcast, that doesn’t mean they shouldn’t do it. But when looking to stand out, it does mean there are a few things to consider.

On Tuesday morning, a panel of audio creators and entrepreneurs shared tips and stories on a panel discussion at ETC’s Haven Campus. It was part of Marketing in the Digital Age, a Baltimore Innovation Week event presented by Baltimore-based agency Enradius.

Along with McTamney, the panel included WYPR producer Katie MarquetteGabriel Pendleton of publishing and monetization startup AudioStaq, Kevin Kristofco of Green Bay Packers–focused podcast TitleTown Sound Off and Megan Isennock, host of Downtown Partnership of Baltimore’s Hey Baltimore.

Advertisement

Here are a closer look at a few lessons on starting a podcast and growing a listener base from the panel:

Find Your Niche

With distribution on platforms like iTunes, there’s potential to reach a wide audience with podcasts. But when it comes to the format, panelists said going narrow can pay dividends. Pendleton started a podcast about video games, and was surprised to find fans at a game developer conference across the country in San Francisco. “We didn’t know that we had these listeners all over,” he said.

Focusing on a particular area also helps identify what you’re truly passionate about, panelists said. Guests can also help with growth. “If you have a guest on the show, you’re also inviting their audience,” Marquette said. At Hey Baltimore, the focus on the city has created a steady stream of guests. “Baltimore is such a collaborative and supportive city,” Isennock said. “The people themselves are the topics and each guest begets the next guest.”

Create content that lasts

Panelists agreed that one of podcasting’s strengths is the authenticity of the stories that come through. “It’s amazing what letting someone tell their story can do,” said Isennock. When it comes to content, it’s also worth thinking about what might have staying power. Podcast episodes can roll out in tight timeframes, but the platforms providing distribution enable content to be discovered long after it’s initially released. Pendleton said he continues to hear from people about an episode that was recorded several years ago. “Podcasts are there forever,” he said.

Audio Quality Matters

While it can be relatively easy to launch a podcast, sound quality can make or break a podcast if it doesn’t provide clear and pleasant listening, panelists said. Isennock said Hey Baltimore benefits from an in-house production team at Downtown Partnership of Baltimore. For those who don’t have access to that, it’s okay to start simple. But reinvesting in new equipment such as condenser microphones and production tools can help with growth.

Engage Your Audience

Once an audience is established, it can become a powerful force. At TitleTown Sound Off, Kristofco said the podcast hosts frequently seek to engage audience members. They ask a Twitter question before recording, and share reviews. “The more we can get our name out there, the better opportunity we have for someone to listen to us,” he said.

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month -30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

With new podcast, Maryland STEM Festival looks to keep the content coming all year long

Baltimore creators discuss how to grow a podcast

What email marketing says about the 2016 presidential race

SPONSORED

Baltimore

Win up to $360,000 for your startup at the WeWork Creator Awards

Baltimore, MD

SmartLogic

Content and Digital Marketing Manager

Apply Now
New York, NY

LiveLike

Tech Lead, Mobile

Apply Now
Canton

TrackOFF

Quality Assurance Engineer

Apply Now

Here are 7 great, tech-centric episodes of Baltimore’s Startup Soiree Podcast

Here are Patrick Rife’s 3 favorite Startup Soirée Podcast episodes

Is crowdfunding a viable way for startups to raise capital? [Technical.ly Podcast]

SPONSORED

Baltimore

How Think|Stack and Year Up are cultivating local tech talent

Canton

TrackOFF

IOS/Swift Developer

Apply Now
Canton

TrackOFF

Web Developer

Apply Now
Baltimore

FX Well

Mobile Software Developer

Apply Now

Sign-up for daily news updates from Technical.ly

Do NOT follow this link or you will be banned from the site!