(Photo via Facebook)
Taharka Brothers wants to be known just as much for its work inspiring discussions on social change as it does for its ice cream. That’s why their flavors have names like “Get Woke.” In fact, when we asked marketing head Femi Gbangbalasa about how the two intermingle, the former seemed to win out.
“We want to be known as a socially conscious company first and an ice cream company second,” said Gbangbalasa. “Our goal with every pint that our customers purchase and every interaction with our ice cream truck is that we can find a way to engage you in thought that is socially relevant to what’s going on in our country and in our community.”
Among those taking notice of the Woodberry-based company’s growth and mission was Ben & Jerry’s. So a few months ago, the head of marketing from the widely distributed and notably activist ice cream maker from Vermont got in touch to talk about collaborating.
The result will be open to the public on Sunday, September 30, in Station North. The Big Ice Cream Social has free ice cream for all attendees, and is looking to inspire discussions around culture and community.
We repeat, free ice cream.
Hey, Maryland! Join us and @TaharkaBros this Sunday for The Big Ice Cream Social, a celebration of music, arts, culture, and community in Baltimore. Details here >> https://t.co/UsddJeiz97 pic.twitter.com/XUaaMhaO17
— Ben & Jerry's (@benandjerrys) September 26, 2018
Once you grab a scoop, here’s the plan for the afternoon:
Impact Hub Baltimore, which is an organizer of the event along with Taharka Brothers and Ben & Jerry’s, will play host to the panel discussions and talks thought the day. The lineup includes a keynote from Ben & Jerry’s cofounder Ben Cohen, Brittany Young and the dirt bike STEM students of B-360 and members of the city’s Squeegee Boys car wash.
Gbangbalasa said the theme of the talks are centered around two key phrases: “Let’s Build” (popularized by another speaker on the lineup, Eric Williams of Nacho Bangers), and “Speak Up.” The talks are aiming to communicate “inspiring ways to build Baltimore and letting people know that bravery is contagious,” he said.
At the YNot Lot (N. Charles St. and North Ave.) the event will feature a lineup of music including rappers DDM and Martina Lynch, as well as sets from local bands Hadiya-Ayodele and The Black Notes and SGT Gusto.
The block party will also have pizza and hot dogs for sale, as well as voter registration and a packing party from Portable Alternative Crib.
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