A virtual lookbook showing off Under Armour’s latest sneaker line provides a view of Baltimore through the lens of Devin Allen.
The Baltimore photographer — whose work has captured Baltimore on the cover of Time and in his book, A Beautiful Ghetto — shot the collection to show off UA’s trendily chunky Forge 96, as well as the city’s art scene.
“Baltimore is a hidden gem and we wanted to shine a light on a different side to our city, while using my life as a local artist as inspiration to guide us,” Allen said in a statement. “Every location chosen is where I live, socially hang, and create amongst my peers. The models are those who look like friends and creators I interact with. Overall, it was inspired by a day-in-life of this unique community captured by our in-house creative squad at UA.”
The UA Forge 96, which drops today, is a new lifestyle sneaker from the Baltimore-based brand. It combines a ’90s look with contemporary materials, and is very on-trend. Who knew UA was so ahead of the curve? 🙂
“The #UAForge96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these influences in our city of Baltimore…" explains Devin Allen (@byDVNLLN) who photographed the lookbook for the new shoe out 8/31. View here: https://t.co/YkEIEGya7s
— Under Armour News (@UAnews) August 27, 2018
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