Jellyfish plans move to a new Harbor Point tower - Technical.ly Baltimore

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Aug. 7, 2018 10:55 am

Jellyfish plans move to a new Harbor Point tower

The digital marketing agency's growing U.S. hub will be the first tenant of Wills Wharf, which is set to open in 2019.
A rendering of Wills Wharf, where Jellyfish will relocate in 2019.

A rendering of Wills Wharf, where Jellyfish will relocate in 2019.

(Image courtesy of Beatty Development)

Digital marketing agency Jellyfish is planning to relocate its Baltimore office to a new tower in Harbor Point next year.

Currently located in Inner Harbor, the London-based agency bases U.S. operations in Baltimore. In 2019, the company plans to move into Wills Wharf, a tower that is currently under construction on the peninsula beyond Harbor East that is also home to the Exelon tower.

Jellyfish plans to relocate 140 employees to the new office in the fourth quarter of 2019, which will take up approximately 34,500 sq. ft. on the sixth floor of the building. Jellyfish is the first tenant to sign a lease for the 12-story tower, which will have a total of 333,000 sq. ft. of office space, retail and a Canopy by Hilton hotel.

“In 2015, our global headquarters relocated to The Shard, an awe-inspiring tower in the heart of London,” Jellyfish CEO Rob Pierre said in a statement. “Calling that trophy building home allowed us to create an award-winning environment for clients and provided a workspace where our employees enjoyed being a part of each and every day. We wanted to replicate that in Baltimore and believe we’ve found it at Harbor Point.”

Ryan Miller and George Santos of Savills Studley represented Jellyfish in the real estate deal. Harbor Point developers Beatty Development was represented by Antony Gross, Rob Freeman and Peter Jackson.

The agency’s Baltimore presence dates to 2010, as we’ve reported, and it has counted Laureate Education, Stanley Black and Decker and Under Armour among its clients. The office grew into the U.S. hub in 2014, and has nearly doubled the number of employees based there since early 2016.

In a recent interview, Jellyfish Managing Director and Head of U.S. Agency Jim Hamilton said the majority of the agency’s U.S. employees are in Baltimore, and said the Inner Harbor office in Scarlett Place is “bursting at the seams.” It recently opened a smaller office in New York, but will keep the majority of operations in Baltimore.

Hamilton said an early partnership with Google was among factors fueling its growth.

“Data-driven digital marketing has been our angle on things and that’s been very successful,” he said. The agency also seeks to help companies with all parts of digital marketing that go along with “digital journeys,” including putting the right technology in place and media management.

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Along with client work, the agency also operates an entry-level academy within the Baltimore office, in which the first three months on the job involve digital marketing courses and training for people who don’t have previous experience in the field. Jellyfish assesses a candidate’s aptitude within digital marketing, and upon hiring provides six weeks of 100 percent training, then six weeks that mixes training and client work.

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