Pixilated is seeking investors through crowdfunding - Technical.ly Baltimore

Business

May 22, 2018 12:40 pm

Pixilated is seeking investors through crowdfunding

With equity crowdfunding, the Morrell Park company is raising money to grow its photo booth software platform. In return, backers get a stake.
Pixilated is bringing its own touch to equity crowdfunding.

Pixilated is bringing its own touch to equity crowdfunding.

(Courtesy photo)

Pixilated’s cofounders are offering a stake in the company through a crowdfunding campaign as they look to expand use of the company’s photo booth software and kiosks.

The Morrell Park–based company is seeking to raise up to $107,000 through equity crowdfunding, offered through the Microventures platform. The approach turns crowdfunding backers into investors with a stake in the company. Made legal under Title III of the federal JOBS Act, opens up the chance to fund companies to people who aren’t associated with a VC or accredited as an investor.

Pixilated’s campaign is live through the end of June.

Long recognizable around Baltimore for its open-air photo booth at events, Pixilated raised $500,000 in 2017 as it looked to scale with a software platform and photo kiosk that creates an interactive experience for visitors to businesses and spaces, and helps marketers capture leads. The Pixi kiosk (which evolved from the WallPixi) is designed to allow attendees of a space or event to take their own photos, and can customized for specific venues and brands with external wraps and photo filters. It’s powered by the company’s Pixi Cloud software platform, which sends photos to users and is designed to automate marketing functions with dashboards and integrations with CRMs and email services.

Advertisement

According to cofounders Nic China and Patrick Rife, the company has worked with the Baltimore Ravens, Lyft, UMBC and Under Armour locally. It’s been expanding in the Mid-Atlantic and nationally in states like Washington, Texas and Illinois and Colorado, as well as a recent initial appearance in Canada. It’s been deployed for brands like Comcast, and as well as in venues like arenas, coworking spaces and medical marijuana dispensaries.

Rife said the company has stable growth planned following the raise. The company recently brought on its first sales hire, and is looking to make future hires in sales and development, as well as on the operations side to fulfill orders.

In deciding to pursue the equity crowdfunding campaign, China said the company was seeking to raise capital outside Baltimore and took note of local startups going that route such as ArbitUpon meeting other founders in their travels who raised money via equity crowdfunding, “our courage to do it was strengthened that much more,” Rife said.

As crowdfunding inevitably has marketing tied in, the cofounders characteristically jumped at the chance to add a personal touch and some fun. Rife said the campaign presented a chance to assemble a campaign that showed off the company’s work in recent months as it launched the new platform.

“There’s always been a passionate side to our company and we thought we could really tap into that,” Rife said.

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month -30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Between Two Founders: Renalert talks scale after Beta City win

Galen Robotics investment shows how the Opportunity Zone program can fund startups

These UMBC students started a software company to combat online harassment

SPONSORED

Baltimore

How this lawyer is helping entrepreneurs bark up the right tree

Baltimore, MD

14 West

Qlik Developer

Apply Now

Baltimore, MD

14 West

Senior Qlik Developer

Apply Now

Baltimore, MD

14 West

Lead Qlik Developer

Apply Now

A former Baltimore Raven’s startup won funding at Annapolis’ FounderTrac

Sonavi Labs raised a $1M seed round. It’s a big milestone for a diverse team

10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo

SPONSORED

Baltimore

Get to know SmartLogic’s culture of plants, podcasts and productive client relationships

Baltimore

14 West

Senior Business Analyst

Apply Now

Baltimore

SmartLogic

Operations Manager

Apply Now

Philadelphia, PA

Vistar Media

Software Engineer

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!