Former Under Armour execs launched a Pittsburgh-based denim brand - Baltimore


Jan. 26, 2018 9:47 am

Former Under Armour execs launched a Pittsburgh-based denim brand

Revtown, which was founded by a group including ex-Under Armour executives in product, brand and ecommerce, debuted its first men's jeans.

Revtown is "born in the Rust Belt."

(Photo via Twitter)

A team of experienced apparel execs who once worked for Under Armour in Baltimore launched a new denim company from Pittsburgh this week.

According to the company, Revtown’s CEO is Harry Stafford, who worked at Under Armour for six years heading up product and North American business. Steve Battista, who is CMO at Revtown, was head of brand and creative at Under Armour. The founding team also includes Chief Digital Officer Matthew Massdam, who ran ecommerce operations for UA, is also a former Navy SEAL and military aide to the President of the United States.

“The Revtown product team boasts some of the top designers and engineers from the most innovative athletic apparel brands today, complemented by a denim manufacturing team that has made over 150 million pairs of jeans, with a combined 100 years of denim production experience,” a press release states.

The company is launching with a men’s line of jeans, which are made with a four-way, stretch fabric known as “Decade Demim.” The jeans are offered in two styles: “Sharp” and “Automatic.” A women’s collection is in development, and the company is also offering shirts.

“With Decade Denim, we’ve created a level comfort, fit and feel that hasn’t been experienced in a pair of jeans,” Stafford said in a statement. “And we’re proud to deliver our jeans directly to the consumer for less than half the price of a typical pair of designer jeans.” That price is $75, according to the company’s website.

This is one of the first new brands we’ve seen following numerous executive departures at Under Armour in the latter part of last year as the company reorganized and laid off workers amid a series of tough quarters. It’s also a sign that those former execs might not necessarily stay in Baltimore.


Already a member? Sign in here
Connect with companies from the community
New call-to-action


Flywheel Digital acquired by UK-based Ascential for $60M

Columbia-based Zentail raises $5M, plans hiring

Inroads looks to help small businesses use tech like larger firms



Verizon is looking for the brightest ideas on how to use its 5G technology

Baltimore, MD 21201

14 West

Junior Database Administrator

Apply Now
Baltimore, MD


Account Executive (Baltimore)

Apply Now
Baltimore, MD

14 West

Product Operations Manager

Apply Now

Craving a Maryland crab cake? Colossal Blue will ship one

Furniture retailer Bambeco sold to Richmond-based Evergreen Associates

This ecommerce company wants to sell you a used car



Escape the August heat with cool AI tech

Philadelphia OR Baltimore

Technically Media Editorial Intern (Fall 2019)

Apply Now


Business Development Manager

Apply Now
Columbia, MD


Python Engineer (Software Systems Development)

Apply Now

Sign-up for daily news updates from Baltimore

Do NOT follow this link or you will be banned from the site!