(Photo via Twitter)
A team of experienced apparel execs who once worked for Under Armour in Baltimore launched a new denim company from Pittsburgh this week.
According to the company, Revtown’s CEO is Harry Stafford, who worked at Under Armour for six years heading up product and North American business. Steve Battista, who is CMO at Revtown, was head of brand and creative at Under Armour. The founding team also includes Chief Digital Officer Matthew Massdam, who ran ecommerce operations for UA, is also a former Navy SEAL and military aide to the President of the United States.
“The Revtown product team boasts some of the top designers and engineers from the most innovative athletic apparel brands today, complemented by a denim manufacturing team that has made over 150 million pairs of jeans, with a combined 100 years of denim production experience,” a press release states.
The company is launching with a men’s line of jeans, which are made with a four-way, stretch fabric known as “Decade Demim.” The jeans are offered in two styles: “Sharp” and “Automatic.” A women’s collection is in development, and the company is also offering shirts.
Born in the rust belt, Revtown stands for damn good denim and a no-frills mindset. We're hooking you up with the best jeans in the world. Think incredible quality and straightforward fits at a ridiculous price. pic.twitter.com/UQPX1UpcsB
— Revtown (@revtown) January 24, 2018
“With Decade Denim, we’ve created a level comfort, fit and feel that hasn’t been experienced in a pair of jeans,” Stafford said in a statement. “And we’re proud to deliver our jeans directly to the consumer for less than half the price of a typical pair of designer jeans.” That price is $75, according to the company’s website.
This is one of the first new brands we’ve seen following numerous executive departures at Under Armour in the latter part of last year as the company reorganized and laid off workers amid a series of tough quarters. It’s also a sign that those former execs might not necessarily stay in Baltimore.
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