SocialToaster hires Gary Merry as CEO - Baltimore


Jan. 16, 2018 12:59 pm

SocialToaster hires Gary Merry as CEO

With the move, founder Brian Razzaque will remain with the company and continue to focus on strategy. Looking ahead, Razzaque talked about the proposed changes to the Facebook News Feed.

SocialToaster CEO Brian Razzaque.

(Screenshot via YouTube)

SocialToaster has a new leader to start 2018.

The ETC Eastern–based company recently hired Gary Merry as CEO. Merry brings previous experience running Baltimore’s Deep Run Security, which was acquired last year by Columbia-based Convergence Technology Solutions, and was an IT exec at Jos. A. Bank. The news was first reported by the Baltimore Business Journal.

SocialToaster Founder Brian Razzaque, who had been CEO since the company was founded in 2012, said he will now be Chief Marketing Officer, and still be involved in product strategy. He will also continue as chair of the company’s board.

Merry’s experience leading and scaling companies became clear when he started discussions with Social Toaster, Razzaque said.

“For me, it’s not about ego,” he said. “I want the company to succeed and I want us to dominate the space. In the discussions with the board, it definitely appeared to make sense to have that adjustment happen in order to ensure we could get [Merry], with his stellar track record on as part of the team.”

Gary Merry (Courtesy photo)

Gary Merry (Courtesy photo)

After its first profitable year in 2017, the 20-person company is looking to move into a new growth phase this year, Razzaque said. SocialToaster, which helps brands amplify their message on social media, started working in entertainment and is now expanding in the enterprise space. The company is looking to continue growth in retail, as well as universities and nonprofits.


When it comes to retailers, Razzaque said Amazon’s growth and the decline of central spots like malls means companies “are looking to make use of every asset that they have” when it comes to engaging consumers.

Given that the company works in in social media, Razzaque has also been tracking the changes coming to the Facebook News Feed that will prioritize friends and family posts over those from publishers.

Razzaque said it will be the biggest shift for the service since 2015, when posts from a publisher’s Pages required more pay to reach more people. He believes Social Toaster is well-positioned to handle the changes.

“Users on Facebook are going to have the choice of whether they really want to see corporate content in their feed. The way that we function is to facilitate actual organic sharing, helping people to share content in a way that’s visible” without going through a publisher, Razzaque said.

Organizations: SocialToaster
  • JMan

    I hope Social Taster didn’t pay a recruiter when they hired Merry. Otherwise, the company might want to get a refund before its too late.

    Gary Merry has done nothing but run companies into the ground. First, at Jos. A. Bank, where he devised a promotional strategy that resulted in the company’s earnings declining by more than 40% over the last two years Banks was an independent company. After the earnings drop caused Jos. A. Bank’s stock to decline more than 35%, the Board of Directors decided to put the company up for sale. It was subsequently purchased by its competitor, Men’s Wearhouse.

    After getting canned at Jos. A. Bank following that merger, Merry went off and started Deep Run Security in 2014. He hired around twelve individuals over the first couple of years of the firm’s existence, but had to let go most of those individuals when he merged his operation with Convergence Technology last year. Obviously he didn’t add much value to Convergence, because he’s now onto a new job at SocialToaster.


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