Why this personalized learning startup is now offering a print product - Technical.ly Baltimore

Business

Dec. 4, 2017 12:59 pm

Why this personalized learning startup is now offering a print product

Osmosis found its audience of medical school students still liked having a book.

The cover of Osmosis' book on Renal Pathology.

(Courtesy photo)

This story was updated at 8:28 p.m. on 12/5/17.

Osmosis started with a digital platform looking to help medical students and health professionals get a refresher on material. Then the startup branched into video that can be distributed around the web in spots like Wikipedia.

The company’s next foray is into print. Using such a paper-heavy approach may seem anathema to a tech company, but feedback from the market led the team to offer textbooks, said cofounder Shiv Gaglani.

With books covering two topic areas currently available in the company’s “Shop” with other merchandise, the books are an offering designed to complement the company’s platform.  Osmosis makes videos that include colorful animations and a more conversational tone. It’s designed to make it easier for users to pick up the material. Team members found that content can also be repurposed into book form, Gaglani said.

Gaglani said the idea came about as a result of observing what students want while studying. They still want to have a place to take notes and use a highlighter. “Old habits die hard,” Gaglani said. “Our market wants print stuff.” So far, sales have outpaced expectations, as over 500 copies were sold in the first two months. That’s 4 times more than original estimates.

He credited Diana Stanley – who came up with the idea for print books – as well as Kyle Slinn and Fergus Baird with leading the effort. The team put in processes to take the content that was produced in video and turn it into a book.

“The team itself has built this. This is the first real initiative where we had nothing to do with execution of it,” Gaglani said of himself and his fellow cofounder.

Gaglani was equally deferential when discussing one of his own recent accolades. The 28-year-old was among those recognized by Forbes’ 30 Under 30 in education.

“While they recognize individuals, I consider it more reflective of the overall work Osmosis is doing as opposed to what any individual on the team is doing,” he said.

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Morgan State University is leading a smart cities training program

5 takeaways on the future of tech hiring from Catalyte CEO Jacob Hsu

4 things to consider when taking a startup international

SPONSORED

Baltimore

Win up to $360,000 for your startup at the WeWork Creator Awards

New York, NY

LiveLike

Tech Lead, Mobile

Apply Now
Canton

TrackOFF

Quality Assurance Engineer

Apply Now
Canton

TrackOFF

IOS/Swift Developer

Apply Now

AgeneBio gets grants to advance therapeutics to slow Alzheimer’s disease

Canada’s Logistec expands in Baltimore with water technology center

From Pizza Boli’s to pop-up shop: Remington is holding a business plan competition for new retail

SPONSORED

Baltimore

How Think|Stack and Year Up are cultivating local tech talent

Canton

TrackOFF

Web Developer

Apply Now
Baltimore

FX Well

Mobile Software Developer

Apply Now
701 East Pratt Street Baltimore, MD 21202

Institute of Marine and Environmental Technology/UMBC

Assistant Director

Apply Now

Sign-up for daily news updates from Technical.ly

Do NOT follow this link or you will be banned from the site!