BurnAlong’s platform provides a way to stream fitness classes, and work out together in groups from different locations. Cofounder Daniel Freedman said that coworkers are among the groups that are using the platform.
“We already have companies using BurnAlong to do internal competitions,” Freedman said. Now, the Owings Mills–based startup is looking to spur a “healthy rivalry” between companies.
From Sept. 8-Oct. 6, BurnAlong is running the Fittest Company in Baltimore Challenge. It’s all about the time you put in, as the participating companies are competing to have the highest average of workout time across employees. The hours are logged on BurnAlong’s platform, which has classes in a variety of categories. For the winner, there may be a trophy involved.
There’s still time to sign up, and Freedman said companies such as the Baltimore Ravens as well as startups have signed up. Encouraging exercise is also a way for companies to encourage health among employees. BurnAlong introduces an option where employees aren’t forced to miss a workout because of work, Freedman said.
“Just like they can take their work email home with them, they can take their work benefits home with them,” Freedman said.