Adashi Systemsdoubles down on public safety market


Aug. 7, 2017 9:46 am

Adashi Systems is helping first responders go paperless

RollCall has tools to make scheduling easier for public safety agencies. Along with reducing paperwork, the ETC-based company is looking to shorten its own sales cycles.

RollCall is targeting scheduling.

(Photo via Twitter)

Adashi Systems is rolling out a new product to serve local governments and hopefully shorten their sales cycle.

The ETC-based company provides tech solutions to public safety agencies.

“It’s anything from the dispatch firefighters go on and we show you maps where you’re going, to helping emergency managers with pre-plans, incident management, and commander control units,” said Adashi Systems CEO Alex Menkes. “We allow them to do all this so in big emergencies we make them effective in a way they’re not only saving their lives but also the public’s.”

But Menkes said the red tape involved in getting a product approved and bought by a local government can be upwards of 18 months. So Menkes and his team looked to create a new product for the administrative side of public safety.

RollCall is what Menkes calls a simple way to manage scheduling. The platform monitors staffing levels, automates overtime hiring, and tracks vacation and sick time. A talk with their customer, officials from the Seattle Police Department, solidified the theory that RollCall could fix a real problem.

“When they heard about RollCall they told us they were doing this work by paper for 1,500 people, that’s an incredible amount of work,” Menkes said. “We can replace all of that work with this application.”

At the Fire Department Instructor’s conference earlier this year, Menkes said interest was high for RollCall and he said the sales cycle for the product could be just a month, compared to a year and a half for Adashi’s other products.

“This will be a huge change for us. This is much easier because RollCall is not sexy, it’s a real practical application that you need,” he said. “When we get the interest for RollCall then they ask about our other products.”



University of Maryland dental clinics will have a new way to monitor opioids

How blikkee took user recommendations and redesigned its app

Transit app is tracking Santa’s Baltimore bus rides



How Think|Stack and Year Up are cultivating local tech talent

Baltimore, MD

14 West

Email Media Buyer

Apply Now


DevOps Engineer

Apply Now

The Tactile Group

Full Stack Developer

Apply Now

This sales rep-turned-coder wants home improvement to go paperless

Gates Foundation backs JHU team developing sensors to monitor newborns’ health

This startup wants to help you book a room at a sold-out hotel



Let these free workshops help your business really take off

Baltimore, MD

Money Map Press

HTML / CSS Production Specialist

Apply Now
3500 Boston St, Baltimore, MD 21224


Sales and Business Analyst

Apply Now

Terbium Labs

Account Executive

Apply Now

Sign-up for regular updates from

Do NOT follow this link or you will be banned from the site!