Arbit is looking to take social polling beyond its app - Technical.ly Baltimore

Business

Jul. 20, 2017 12:55 pm

Arbit is looking to take social polling beyond its app

The startup received $100K from TEDCO's Seed Investment Fund.
TEDCO’s Brian Corbett with Arbit cofounders Alex Bullington and Greg DiNardo.

TEDCO's Brian Corbett with Arbit cofounders Alex Bullington and Greg DiNardo.

(Courtesy photo)

The cofounders of social polling app Arbit have been looking to grow users.

The app, which allows users to create polls that allow others to vote on side-by-side pictures, got a boost from backers including pro basketball players Anthony Tolliver, Steve Blake and Caron Butler.

Cofounders Alex Bullington and Greg DiNardo are also attracting attention by working on the business model for the service. While it may seem like common sense to develop a business model to keep growing, social-focused startups are notorious for growing a user base, and worrying about business later.

The app continues in its current form. But since graduating the three-month Accelerate Baltimore in April, Bullington said Arbit has been focusing on, “How can we monetize Arbit today with what we already have?”

The cofounders developed a model in which brands pay to sponsor polls. With the built-in comparisons, there’s a market research aspect to the service.

The startup completed a pilot with three companies, including Hoop Culture, Q4 Sports, and SLKRS. Based on feedback, they are also looking to move beyond the standalone app. The company is developing more sharing capabilities so that polls can be embedded on websites or viewed on different social media channels, Bullington said.

As they look to continue developing the product, they also have some new funding to assist. With the new development, TEDCO invested $100,000 from its Seed Investment Fund. Bullington said Arbit plans to continue piloting the technology this summer.

Advertisement

 

-30-
BECOME A CONTRIBUTOR TO THE JOURNALISM FUND TO COMMENT
Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

University of Maryland awarded $200M for flu vaccine research

JHU and McCormick are joining Constellation’s big solar energy agreement

Early Charm Ventures launches Abri Science with $225K in funding

SPONSORED

Baltimore

Why two eminent Baltimore higher-ed institutions collaborated to create this unique dual degree program

Baltimore

Protenus

DevOps Engineer

Apply Now

Philadelphia

Vistar Media

Sr. Software Engineer

Apply Now

Philadelphia

Vistar Media

Front End Engineer

Apply Now

Intelehealth launches crowdfunding campaign to expand primary care access around the world

UMB grants licensing option for anticancer drug that uses Anthrax

Snag-A-Slip acquires same-day boating reservation service

SPONSORED

Baltimore

What Asymmetrik is doing to help lead healthcare’s digital transformation

Baltimore, MD

14 West

BI TechOps Analyst

Apply Now

Baltimore, MD

14 West

Scrum Master

Apply Now

Baltimore, MD

14 West

Lead Qlik Developer

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!