Yet Analytics names new COO - Baltimore


May 25, 2017 9:27 am

Yet Analytics names new COO

And other Power Moves from around the region.
Yet Analytics’ Shelly Blake-Plock (left) and Margaret Roth at TechCrunch Disrupt SF.

Yet Analytics' Shelly Blake-Plock (left) and Margaret Roth at TechCrunch Disrupt SF.

(Photo via Twitter)

Power Moves is a column where we chart the comings and goings of talent across the region. Got a new hire, new gig or promotion? Email us.

Yet Analytics added to its executive team, naming Brit Keller as Chief Operating Officer. Keller joins the ETC Eastern-based startup from Dun & Bradstreet, where she worked on workforce analytics and managed the HR operational framework in C-level roles. She previously held key roles at AOL, where she helped develop an adtech platform.

In a statement, Yet CEO Shelly Blake-Plock said Keller’s “richness of enterprise operational experience combined with her domain expertise in workforce analytics make her the ideal choice” for the role.

Yet Analytics’ platform is built using xAPI, an open-source model developed by the U.S. Department of Defense that allows different kinds of applications and devices to share data.

Last month, the startup became the first commercial vendor to get xAPI Learning Record Store certification from the DoD’s Advanced Distributed Learning Initiative, confirming that it is up to data-storage and processing standards that the department set out.

Earlier this year, the company closed on $1 million in funding. Steve Root, the former COO of Millennial Media and, also joined the company’s board.


Marketing and communications agency Warschawski promoted Sam Ruchlewicz to Director of Digital Strategy & Data Analytics. In the role, Ruchlewicz will lead digital marketing and data efforts and lead client accounts.

“He is constantly pushing himself and other team members to stay ahead of the rapidly-shifting digital landscape and find new, creative solutions to client challenges,” said COO Shana Harris.

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