CrowdTangle gets acquired by Facebook - Technical.ly Baltimore

Business

Nov. 14, 2016 10:28 am

CrowdTangle gets acquired by Facebook

The Baltimore-based social media analytics startup is used by big media brands.
Social media, everywhere.

Social media, everywhere.

(Photo by Flickr user Jason Howie, used under a Creative Commons license)

Facebook has purchased a Baltimore-based startup that tracks how much attention posts like this get on social media.

CrowdTangle announced the news Friday, leading to stories from a host of national tech and business outlets. Fortune deemed it an acquisition “of note,” considering the scourge of fake news stories that may have played a role in last week’s presidential election.

Founded by Brandon Silverman and Matthew Garmur, the five-year-old startup makes a dashboard to help publishers track content to see which posts are performing best on social media. The tool also shows companies how their competitors’ posts are doing, and can be used to track across platforms like Instagram, YouTube and Reddit. A Fast Company profile from last year says it is used by Buzzfeed, Vox, Mic, ESPN and the Huffington Post, as well as sports teams and brands.

The company, which the Verge notes has a distributed team, raised $2.2 million in 2014. In a letter announcing the deal, the founders wrote that Facebook data has been a primary fascination from day one.

“We think Facebook is the single most powerful platform in the world in connecting people to each other and to stories they care about,” the founders wrote. “And at a time when there is a revolution taking place in how people connect with the world, our team is passionate about building tools that help publishers get the data and insights they need to succeed. Being able to continue our work but with the full support and resources of Facebook is a dream come true.”

Advertisement

Terms were not disclosed.

Companies: CrowdTangle, Facebook
-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

6 takeaways from Baltimore Magazine’s Made in Maryland Brand Summit

Tenable acquires industrial cybersecurity company for $78M

Baltimore-based Everseat acquired by Relatient

SPONSORED

Baltimore

How independence fuels confidence and professional development at SmartLogic

Philadelphia

Technically Media

Technical.ly Director of Talent Initiatives

Apply Now

Baltimore, MD

14 West

Qlik Developer

Apply Now

Baltimore, MD

14 West

Senior Qlik Developer

Apply Now

Zoe Elle Co launches to support sustainable fashion influencers

It’s #WorldEmojiDay. Here’s a look at how Baltimore orgs are celebrating 🎉

Paragon picks up more Md. manufacturing space in $18M deal with Novavax

SPONSORED

Baltimore

How this lawyer is helping entrepreneurs bark up the right tree

Baltimore, MD

14 West

Lead Qlik Developer

Apply Now

Baltimore

14 West

Senior Business Analyst

Apply Now

Baltimore

SmartLogic

Operations Manager

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!