Creative agency Planit names new digital director - Technical.ly Baltimore

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May 5, 2016 11:35 am

Creative agency Planit names new digital director

The promotion for Jess Brown reflects the growing importance of digital in advertising and marketing.
Planit’s Jess Brown.

Planit's Jess Brown.

(Courtesy photo)

Planit created a new position focused on overseeing digital creative efforts.

Digital Creative Director Jess Brown will oversee a team of eight people working on UX/UI, motion design and digital art direction.

The move reflects Planit’s increasing use of data and tech in producing ads, branding and marketing materials for clients. As a whole, the ad industry has “moved to focus on our digital consumers in a big way,” Brown said.

“Jess’s impressive background merges technology with creative, allowing her to bring a unique vision to our leadership team and to our clients,” Planit creative strategist and cofounder Ed Callahan said in a statement. “She is equal parts creative leader, brand storyteller and digital strategist, always thinking big and creating with purpose.”

Amid growth, the agency is set to move to Key Highway.

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