Creative agency Planit names new digital director - Technical.ly Baltimore

Business

May 5, 2016 11:35 am

Creative agency Planit names new digital director

The promotion for Jess Brown reflects the growing importance of digital in advertising and marketing.

Planit's Jess Brown.

(Courtesy photo)

Planit created a new position focused on overseeing digital creative efforts.

Digital Creative Director Jess Brown will oversee a team of eight people working on UX/UI, motion design and digital art direction.

The move reflects Planit’s increasing use of data and tech in producing ads, branding and marketing materials for clients. As a whole, the ad industry has “moved to focus on our digital consumers in a big way,” Brown said.

“Jess’s impressive background merges technology with creative, allowing her to bring a unique vision to our leadership team and to our clients,” Planit creative strategist and cofounder Ed Callahan said in a statement. “She is equal parts creative leader, brand storyteller and digital strategist, always thinking big and creating with purpose.”

Amid growth, the agency is set to move to Key Highway.

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