SmartLogic wants to buy you lunch - Baltimore


Feb. 18, 2015 8:56 am

SmartLogic wants to buy you lunch

The software development company is hosting “Lunch and Learn” sessions. It's part of SmartLogic's renewed effort to be a pillar of the Baltimore tech community.

SmartLogic's Yair Flicker (left) and Brian Sierakowski, at work.

(Photo courtesy of SmartLogic)

With breakfasts and happy hours well-established as places to trade tech ideas, 2015 is the year of the lunch for SmartLogic.

The Canton-based software development firm has been occasionally having other tech companies in for lunch to see what they’re working on and trading advice. A recent session featured Wham City Lights. SmartLogic is now formalizing the meetings as a series called Lunch and Learn.

Lunch is on SmartLogic. There’s no set agenda, but companies who sign up should be ready to provide an idea of what they want to get out of the session. That way, SmartLogic can make people from their team available to participate.

Sign up

In a noontime chat of our own, SmartLogic CEO Yair Flicker and the company’s recently-hired Director of Marketing & Community Engagement LeAnne Matlach said the midday hour is the perfect time to dive into how to manage software development projects. It’s a time where talking in-depth about Trello, Pivotal Tracker and GitHub isn’t getting too deep, and SmartLogic will be ready with code samples and more.

“We love talking about process,” Flicker said.

That talk isn’t coming from someone new to web development, or to Baltimore’s tech community. SmartLogic has been bootstrapping since 2006, putting them in the unique place of starting before the more recent resurgence of Baltimore startups. They did $1.55 million in revenue in 2013. But they’re still looking to learn.


Flicker recently returned from CES, and wants to learn more about wearables. The firm is also looking to build community in Baltimore. Flicker has said Matlach’s hiring and the position she holds is just as much about SmartLogic as it is about the community, and the Lunch and Learn sessions are a prime example of a place where those two interests meet.

With the lunch sessions, Flicker hopes the company can offer advice, and also find out what technology is developing in the community. If it helps drum up some new business, that’s OK, too.

“Most of our leads come from referrals,” Flicker said. “The bigger the network, the more business we get.”

Stephen Babcock

Stephen Babcock is Market Editor for Baltimore and DC. A graduate of Northeastern University, he moved to Baltimore following stints in New Orleans and Rio Arriba County, New Mexico. His work has appeared in The New York Times, Baltimore Fishbowl, NOLA Defender, Times-Picayune and the Rio Grande Sun.

  • Charlie Moore

    SmartLogic did a terrific job of building DinnerTime’s initial front end; very focused on process management and excellent client communication and engagement. As we were fully ‘inventing’ a completely new and very powerful experience that needed to be ‘easy’ to understand for the consumer in multiple device environments, the iterative process was essential to that creation. They also were very good at interfacing with and supporting our internal team that was simultaneously building our personalization engine, algorithms, and nutrition, recipe, grocer sales, and profile databases. We’re big fans of Yair, Dan, et al!


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