NewsBox looks to tune out media noise - Technical.ly Baltimore

Media

Dec. 2, 2014 9:58 am

NewsBox looks to tune out media noise

The publishing platform looks to connect PR pros with journalists and the social web.

Gary Pick of NewsBox.

(Photo courtesy of Baltimore TechBreakfast)

Somewhere in the social space between LinkedIn, Facebook and Twitter, the Baltimore-based team behind NewsBox envisions a publishing platform that focuses on influencers.

Initially conceived as a way for reporters to work around the sea of press release spam in their inbox, the cloud-hosted software now features a full dashboard that’s designed to allow journalists, organizations with a message, investors and more to connect, president Gary Pick told Baltimore TechBreakfast last week.

Once they sign up, organizations and PR specialists can upload content or press releases to the site, and share it through content categories within NewsBox, as well as social media channels and RSS. From there, journalists can get access to the content through their own NewsBox accounts. The company is also working on developing a tool that will allow users to track where a story was reported, and how it progressed.

Launched in 2012 by the software company Connectus, the site has 10,000 users, 600 of which are journalists.

Here’s its angle:

Where LinkedIn focuses on jobs and Facebook focuses on social interaction, NewsBox looks to keep the focus solely on content. That way, influencers can tune out the noise, Pick said.

But the laser focus doesn’t sacrifice diversity. A quick scan of recent uploads shows press releases promoting subjects from the rapper L.O to aircraft engine monitoring systems. One normally ubiquitous subject, however, was absent.

“You’re not going to see a lot of cat pics on NewsBox, unless your business is launching a cat-related product,” Pick said.

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Femly’s Arion Long wins Grow Your Biz Contest, backed by Mastercard and Bank of America

Short-term rental management startup Bookfull launches in Baltimore

After acquiring PaRaBaL, enterprise mobility company ISEC7 plans to keep growing in Baltimore

SPONSORED

Baltimore

3 reasons to foster student entrepreneurship in Maryland

Canton

TrackOFF

Junior Marketer

Apply Now
Canton

TrackOFF

IOS/Swift Developer

Apply Now
Canton

TrackOFF

Marketing Analytics Intern

Apply Now

ClearMask wins $30K at Shore Hatchery

Maryland looks to help Israeli health startups expand to the U.S.

6 founders named finalists for University of Baltimore’s Attman competition

SPONSORED

Baltimore

TEDCO’s Builder Fund is closing the investment gap for more entrepreneurs

Baltimore, MD 21201

14 West

Scrum Master

Apply Now
Baltimore

IsItGood

CTO/Technical Co-Founder/Lead Developer

Apply Now
Towson, MD

Stanley Black and Decker - Infrastructure Innovation Center

Software Product Designer

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!