(Photo by Flickr user Jared Goralnick, used under a Creative Commons license)
The investment in Staq, which has offices in both Baltimore and New York, was led by Genacast Ventures and Core Capital. Seed round financiers Kinetic Ventures, Revel Partners and The Hive also invested in the Series A round, according to a company release.
“We’ve automated the last mile of ad operations, with programmatic reporting and analytics,” cofounder and CEO James Curran said in the release:
“Everyone in the industry has a unique tech stack and different business needs. Because of this, collection and aggregation of data from different systems has been a painstakingly manual process, until now. Our technology automates this process and offers the tools to normalize all of this data, aggregating buying data across multiple DSPs and exchanges, or revenue from many direct and indirect streams for publishers.”
Genacast founder Gil Beyda and Core Capital managing partner Mark Levine will join the company’s board of advisors.
“Every stack configuration and use case is different and our system can be customized to specific needs,” said Subelsky, the company’s CTO, in the release. “Finally, since we maintain the integrations, operations teams can launch with Staq without needing their own tech resources.”-30-
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