Mailstrom, the 410 Labs email helper, lands ex-competitor's users - Technical.ly Baltimore

Business

Sep. 11, 2014 10:45 am

Mailstrom, the 410 Labs email helper, lands ex-competitor’s users

The Swizzle is closing and its users will be transitioned to a free trial of Mailstrom's paid platform.

A screenshot of 410 Labs' Mailstrom software.

(Image via mailstrom.co)

A Baltimore email-filtering service just got a new shipment of customers.

410 Labs’ Mailstrom will receive all the customers of The Swizzle, a similar service now headed on its way out the door.

“We’ve had a ton of fun bringing it to you — but our hopes of keeping it free have been dashed,” Swizzle administrators wrote last week in an email to users. “It was designed to be advertiser supported but that just hasn’t come to pass.”

Swizzle’s users will be transitioned to Mailstrom over the next few weeks, according to the email.

410 Labs CEO Dave Troy said the deal will bring all of Swizzle’s users onboard with Mailstrom’s free trial. Paid subscriptions cost $4.95 a month or $49.95 a year. He declined to say how many paid members Mailstrom currently has.

“Twelve to 15 percent that sign up for the trial become members,” Troy said. “We’ve only been charging for subscriptions since last October, but we have about 150,000 people in our trial universe.”

The agreement with Swizzle also allows Troy’s company to license some Swizzle technology as that service’s owners move on to new ventures.

Troy said the deal was fortunate for Mailstrom, but it wasn’t something he was specifically on the hunt for, and couldn’t talk about any similar moves in the pipeline.

“We’re not really looking for these sorts of things,” Troy said. “They kind of emerge when they emerge.”

An iOS app for Mailstrom is currently in development.

Organizations: 410 Labs
People: Dave Troy
Projects: Mailstrom
-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Tech giants rely on this Columbia company to send customer emails. A new CEO wants more

This email service for devs is growing its Maryland presence

Baltimore police retrieve previously unretrievable surveillance plane emails

SPONSORED

Baltimore

3 reasons to foster student entrepreneurship in Maryland

Canton

TrackOFF

Junior Marketer

Apply Now
Canton

TrackOFF

IOS/Swift Developer

Apply Now
Canton

TrackOFF

Marketing Analytics Intern

Apply Now

Baltimore city government considering changes to 90-day email policy

What email marketing says about the 2016 presidential race

New name, new look for Visme

SPONSORED

Baltimore

TEDCO’s Builder Fund is closing the investment gap for more entrepreneurs

Baltimore, MD 21201

14 West

Scrum Master

Apply Now
Baltimore

IsItGood

CTO/Technical Co-Founder/Lead Developer

Apply Now
Towson, MD

Stanley Black and Decker - Infrastructure Innovation Center

Software Product Designer

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!