Mailstrom, the 410 Labs email helper, lands ex-competitor's users - Technical.ly Baltimore

Business

Sep. 11, 2014 10:45 am

Mailstrom, the 410 Labs email helper, lands ex-competitor’s users

The Swizzle is closing and its users will be transitioned to a free trial of Mailstrom's paid platform.

A screenshot of 410 Labs' Mailstrom software.

(Image via mailstrom.co)

A Baltimore email-filtering service just got a new shipment of customers.

410 Labs’ Mailstrom will receive all the customers of The Swizzle, a similar service now headed on its way out the door.

“We’ve had a ton of fun bringing it to you — but our hopes of keeping it free have been dashed,” Swizzle administrators wrote last week in an email to users. “It was designed to be advertiser supported but that just hasn’t come to pass.”

Swizzle’s users will be transitioned to Mailstrom over the next few weeks, according to the email.

410 Labs CEO Dave Troy said the deal will bring all of Swizzle’s users onboard with Mailstrom’s free trial. Paid subscriptions cost $4.95 a month or $49.95 a year. He declined to say how many paid members Mailstrom currently has.

“Twelve to 15 percent that sign up for the trial become members,” Troy said. “We’ve only been charging for subscriptions since last October, but we have about 150,000 people in our trial universe.”

The agreement with Swizzle also allows Troy’s company to license some Swizzle technology as that service’s owners move on to new ventures.

Troy said the deal was fortunate for Mailstrom, but it wasn’t something he was specifically on the hunt for, and couldn’t talk about any similar moves in the pipeline.

“We’re not really looking for these sorts of things,” Troy said. “They kind of emerge when they emerge.”

An iOS app for Mailstrom is currently in development.

Companies: 410 Labs
People: Dave Troy
Projects: Mailstrom
-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Turning cold emails into warm job leads

Tech giants rely on this Columbia company to send customer emails. A new CEO wants more

This email service for devs is growing its Maryland presence

SPONSORED

Baltimore

How SmartLogic accelerated these startups’ product growth trajectories

Baltimore, MD 21201

14 West

Junior Database Administrator

Apply Now
Philadelphia, PA

Orthly

Full-Stack Javascript Engineer

Apply Now
Baltimore, MD 21201

14 West

Chief of Staff

Apply Now

410 Labs has a new mobile app for taming your inbox

Baltimore city government considering changes to 90-day email policy

What email marketing says about the 2016 presidential race

SPONSORED

Baltimore

This fast-growing SaaS company aims to be a force for change in the energy industry

Baltimore, MD

SmartLogic

Product Designer

Apply Now
Baltimore

Technically Media

Technical.ly Baltimore Contributing Reporter (Contract or Freelance)

Apply Now
Baltimore, MD

SmartLogic

Developer

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!