Revolution Ventures and LivingSocial cofounder Tim O’Shaughnessy led a $7 million round of Series A funding for Canton-based OrderUp, the Washington, D.C.-based venture capital firm announced Wednesday.
OrderUp facilitates online food orders and deliveries in 35 markets.
“Consumers love the convenience of ordering online. Yet, outside the major metropolitan markets, it’s shockingly difficult to find online food delivery options,” Tige Savage, managing partner at Revolution Ventures, said in a release. “OrderUp allows restaurants in small towns nationwide to cost-effectively join the digital age through an innovative ordering and delivery model. Restaurants love it and consumers do too.”
With the investment, the company will add development and marketing offices in New York City and Boulder, Colo., and launch its delivery service in more markets.
“We go well beyond just a list of restaurants that already deliver, and we’re doing that by giving restaurants premier tools and services so that their customers can order delivery online and on mobile devices,” CEO Chris Jeffrey said in a release. “We can help restaurants whether they’ve delivered for years or haven’t even thought about it. That means access to more delivery options and a more transparent ordering experience for consumers.”
Savage and Millennial Media cofounder Chris Brandenburg will join the company’s board.
OrderUp serves restaurants and customers in cities big and small, like Norfolk, Phoenix and Denver. Most of OrderUp’s locations are owned and operated by the company, though it also offers a digital franchise program.
Revolution Ventures’ leadership includes AOL founder and former CEO Steve Case.