The AT&T "experience store" in Columbia. Photo courtesy of AT&T.
Mobile giant AT&T opened its “experience store” in Columbia, Md., its first in the state, last week.
The store, according to an AT&T spokeswoman, marks a subtle shift in the company’s retail strategy. As more people purchase AT&T products online, she said, the company is more interested in showcasing AT&T products and creating “interactions” with customers.
Call it AT&T’s version of Apple stores, which hide their registers in the back of the store and push their technology right to the front. Although there aren’t any cash registers in AT&T’s Columbia store, that doesn’t mean making a sale isn’t on AT&T’s mind.
According to the Baltimore Sun, “products will be sorted into a music area, a home security zone and other zones, with displays to show how products work at home and the workplace.”
Verizon brings 5G service to select parts of Baltimore
Tissue Analytics rolls out remote monitoring for wound care patients
Enradius launches GovReach to help public advocacy orgs get more granular
#BIW19 on the move: What’s the future of delivering goods, messages and votes?
Sign-up for daily news updates from Technical.ly Baltimore