(Photo by Flickr user beaucon, used under a Creative Commons license)
Under Armour, the publicly-traded global fitness-wear company with headquarters in Tide Point, is set to make its first-ever acquisition, according to a press release.
For $150 million it plans to buy MapMyFitness, a Texas-based company with “more than 20 million registered users who map, record and share their workouts through mobile apps and websites, such as MapMyRun and MapMyRide,” according to the Baltimore Business Journal.
This is another step toward wearable technology being a real focus of the company, as ReadWriteWeb wrote.
MICA’s UP/Start Venture Competition meant progress and funding for these 8 startups
Here’s a look at 11 Johns Hopkins student startups working in health, VR and beverages
Baltimore’s Paragon Bioservices to be acquired by drug manufacturer Catalent for $1.2B
How SmartLogic accelerated these startups’ product growth trajectories
This startup has a way to charge wireless devices without cords
Female founders get far less VC funding than men. Here’s a look at the numbers in Baltimore
5 Qs with Emily English, CEO of Gemstone Biotherapeutics
This fast-growing SaaS company aims to be a force for change in the energy industry
Sign-up for daily news updates from Technical.ly Baltimore