Technically Media will start publishing social impact site Generocity.org - Technical.ly

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Sep. 29, 2015 10:55 am

Technically Media will start publishing social impact site Generocity.org

The company, which publishes Technical.ly, will relaunch the community-focused social impact news site as part of an agreement with Generocity.org's founder.

Generocity.org has organized events to bring its community together, like this June 2012 Philly Social Good Meetup.

(Courtesy photo)

We think we’re pretty great at using journalism to challenge and strengthen the communities we serve.

In more than six years with Technical.ly, those communities have always been focused on local tech scenes in the U.S. mid-Atlantic region — in Philadelphia, Baltimore, Brooklyn, Delaware and D.C. We think those lessons can expand, both geographically and topically.

It is with that in mind that we at Technically Media, the company that is behind Technical.ly, are thrilled to announce we will begin publishing Generocity.org, the five-year-old niche site focused on the social impact community in Philadelphia.

This is part of an agreement with the Generocity Community Alliance, the nonprofit that founded the news site, and represents a truly unique step in our company’s development as a social enterprise. The deal comes in two parts: GCA will be licensing Generocity.org to and making a program-related investment in Technically Media, supporting this transition and our efforts to develop a long-term sustainability strategy for the site.

This is an enormous opportunity for Technically Media to continue to develop its model of community organizing — something my cofounder Brian James Kirk and I have been working toward for years. Our job now is to find costs to share and missions to align to make a stronger publishing business that makes its communities better. We can’t thank enough Generocity.org founder Sandra Baldino for entrusting this dream of hers with us.

What does this mean for Technical.ly readers? Nothing.

Generocity.org will remain a separate brand that we will also publish — though we hope with a refresh to the site’s editorial offerings (sign up for the soon-to-relaunch newsletter here). To start, Generocity.org will remain focused only on Philadelphia to get the mission and product down. We hope there will be other communities we can join and provide value through community beat reporting and events in the future, too.

But for now, we’re hiring an editor and a lead reporter to jumpstart the editorial product since it has been on a hiatus this summer. Fortunately, longtime Generocity.org contributor Mo Manklang has already joined Technically Media as Generocity Community Manager.

The site will remain quiet for the next couple weeks as we build out the team. In early 2016, we will re-launch the Generocity.org site with a new design and updated logo to convey the new tone we aim to give it.

Please join the newsletter here and follow @Generocity on Twitter. Find the official press release about this announcement here.

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