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media

See AL DÍA’s new responsive website business

Jul. 22, 2014 8:30 am

See AL DÍA’s new responsive website

The new website is an effort to "recast our editorial image," said Gabriela Guaracao, AL DÍA's Director of Strategy and Operations.
Why the Internet Archive is recording every minute of Philly TV news civic

Jul. 3, 2014 9:27 am

Why the Internet Archive is recording every minute of Philly TV news

The nonprofit is creating a searchable database of political ads relevant to the region's upcoming congressional elections.
More details on Jim Brady’s new Philly news venture, Brother.ly business

Jul. 1, 2014 12:19 pm

More details on Jim Brady’s new Philly news venture, Brother.ly

Brother.ly intends to be an online hub for local news. "We want to become where you go first thing in the morning," Brady told USA Today.
Why Vox Media is in Philadelphia for its internal hackathon dev

Jun. 26, 2014 1:58 pm

Why Vox Media is in Philadelphia for its internal hackathon

Gather 'round. We'll explain.
See Pa. election returns, visualized [Pittsburgh Post-Gazette] civic

May. 21, 2014 7:30 am

See Pa. election returns, visualized [Pittsburgh Post-Gazette]

The tool was built by Andrew McGill, who built civic data tools like Philly Rap Sheet and Philly Crime Map.
‘Millennials never click on display ads’: how ad firms can keep up business

Apr. 17, 2014 8:30 am

‘Millennials never click on display ads’: how ad firms can keep up

At a Philly Ad Club panel on advertising and digital technology, 48 Bricks CEO Michael Jaschke declared that brands and advertising firms may not understand the core values or wants of their consumers. The uncomfortable truth highlighted the gap between brands and their younger, digital-native audiences — and the need to better understand how millennials use technology.
Don’t go viral, ‘get helpful’ for your content strategy: Wil Reynolds dev

Apr. 15, 2014 11:00 am

Don’t go viral, ‘get helpful’ for your content strategy: Wil Reynolds

Don’t focus your content marketing strategy on quirky metaphors or drawn-out puns or animal pics. Do create helpful, evergreen content that is relevant to your brand.
How startups can build relationships with reporters: PR for Startups business

Apr. 15, 2014 9:30 am

How startups can build relationships with reporters: PR for Startups

The tech industry can be hard to understand, so reporters won’t always get it. Focus on what you can achieve with the technology you have, said Brendan Lowry, marketing director at visual analytics startup Curalate. “Simply presenting your product isn’t enough," he said. "You have to provide the solution.”