Apr. 17, 2014 8:30 am
At a Philly Ad Club panel on advertising and digital technology, 48 Bricks CEO Michael Jaschke declared that brands and advertising firms may not understand the core values or wants of their consumers. The uncomfortable truth highlighted the gap between brands and their younger, digital-native audiences — and the need to better understand how millennials use technology.
Apr. 15, 2014 11:00 am
Don’t focus your content marketing strategy on quirky metaphors or drawn-out puns or animal pics. Do create helpful, evergreen content that is relevant to your brand.
Apr. 15, 2014 9:30 am
The tech industry can be hard to understand, so reporters won’t always get it. Focus on what you can achieve with the technology you have, said Brendan Lowry, marketing director at visual analytics startup Curalate. “Simply presenting your product isn’t enough," he said. "You have to provide the solution.”
Apr. 7, 2014 9:30 am
Violent crime dropped in Philadelphia from 2012 to 2013, but not in every neighborhood, according to a Newsworks map built by civic hacker Casey Thomas.
Mar. 28, 2014 7:30 am
Christine Cavalier has been blogging at PurpleCar.net for 10 years, when blogging itself was just entering the mainstream. Here are 10 things she's learned after writing online for a decade.