The patient feedback startup joined the Philly Startup Leaders Accelerator and cofounder Senem Guney, 42, was named an Alliance of Women Entrepreneurs fellow. Among other customers in New York and Texas, two of its latest pilots are with Penn Medicine and Independence Blue Cross. At the Philly Startup Leaders Accelerator demo day in April, Guney credited Philadelphia with her startup’s early success.
But it was investors who ended up tipping the scales for NarrativeDx.
The team of three relocated to Austin in May, as per their investors’ request.
NarrativeDx recently closed a $650,000 round led by Austin-based LiveOak Venture Partners, with participation from fellow Austin investors Silverton Partners and Capital Factory, as well as DreamIt Ventures and Silicon Valley-based Floodgate, which has backed startups like Twitter, Twitch and Lyft. The round was convertible debt, said cofounder Kyle Robertson, and will be used to grow the team.
“We did look for funding in Philly, but the offer best suited for us was in Austin,” said Robertson, 33, who met Guney in Austin while he was working on a mobile crowdfunding platform called iCare. At the time, Guney was working on NarrativeDx. She got her Ph.D. in organizational communication and technology at the University of Texas in Austin.
He knew Austin-based investors through his previous startup, he said.
South by Southwest was also helpful in getting the attention of investors — NarrativeDx was a finalist in the Impact Pediatric Health Pitch Competition. That’s where the founders pitched to Mark Cuban, and that helped them raise additional funds, Robertson said.