Allen & Gerritsen’s video holiday card failed miserably

The team from Center City ad agency Allen & Gerritsen planned to make a holiday card light show with a drone camera filming more than 60 smartphones flashing different colored lights. It didn’t quite work as planned, but they had a backup plan.

“If at first you don’t succeed,” wrote spokeswoman Kaitlin Bitting via email, “replicate that in a conference room sans drone :)”

Watch the experiment in action below.

Also check out A&G’s past holiday projects, including the Philadelphia Geek Award-winning Snow Shake and a Christmas tree powered by social media.