Intuitive Company has an award-winning plan to revamp elections - Technical.ly Philly

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Nov. 13, 2014 10:29 am

Intuitive Company has an award-winning plan to revamp elections

Intuitive Company spoke with voters and election volunteers to figure out how to improve the voting process.

Intuitive Voting, designed by Manayunk's Intuitive Company.

(Photo courtesy of Intuitive Company)

Voter registration via mobile app.

That’s one of the features included in Intuitive Voting, a mobile model for a better election process designed by Manayunk-based design firm Intuitive Company. The design won first place at the Human Factors and Ergonomics Society 2014 Voting System Design Competition.

Other features include a mobile “ballot” that offers objective information about each candidate and a mobile election volunteer training guide. The final product was driven by research that Intuitive did, speaking with voters and election volunteers to figure out how the process could be better, said Rob Tannen, Intuitive’s director of design research and strategy.

See the prototype

Voter turnout in Philadelphia for this month’s gubernatorial election was a mere 36 percent. According to Philly Mag, that’s the second lowest turnout for a governor’s race in modern city history.

Guess a new take on voting can’t hurt, huh?

Intuitive Voting was also profile by Fast Company. Read that piece here.

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Juliana Reyes

Juliana Reyes became Technical.ly's associate editor after reporting on the Philadelphia tech scene for four years. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

  • Fred Phien

    How about voting online, especially at the community group level, if not actual City, State and Federal elections? Sorta like how most people do everything these days, via the internet. I guess the down side would be that then voters would have to prove their identities.

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