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Aug. 26, 2014 7:39 am

Is SEPTA’s Market East becoming ‘Jefferson Station’?

It wouldn't be the transit agency's first foray into selling station naming-rights — and it might not be the last. Is this SEPTA's new map?

Jefferson Station?

A tipster sent us the above photo of a printed-up SEPTA transit map.

What’s new? Market East has been replaced with “Jefferson Station,” complete with the new logo of nearby Thomas Jefferson University.

“It’s nothing we are ready or able to talk about publicly,” SEPTA spokeswoman Jerri Williams told Technical.ly Philly.

It wouldn’t be the transit agency’s first foray into selling station naming-rights. And it might not be the last.

“We’re definitely open to those discussions,” Williams said, adding that selling naming rights is a revenue stream benefiting SEPTA’s bottom line.

A five-year, $5 million deal that turned Pattison Station into AT&T Station netted SEPTA $3.4 million, with the remainder going to transit advertising firm Titan, according to news reports in 2010. That deal is up for renewal next year.

Of course, “Jefferson Station” could be another false alarm. Whether a deal has been finalized or these maps are merely mockups is unclear.

In June, Philadelphia City Paper reported that Suburban Station might soon become “Verizon Station.”

A Thomas Jefferson University spokeswoman declined to comment, referring our questions to SEPTA. Scooping up the naming rights to Market East now would seem to make sense for the medical college and hospital system. Jefferson recently announced a major rebranding effort and organizational restructuring.

jeff2

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Zack Seward

Zack Seward is Editor-in-Chief of Technical.ly, the local technology news network. Previously, Seward was the Innovations Reporter at WHYY and NewsWorks.org in Philadelphia. Before that, he worked at WXXI in Rochester, N.Y., as a reporter and editor for a statewide public radio reporting project. Seward is an alumnus of Columbia’s Graduate School of Journalism. He's originally from San Francisco and went to college in Chicago. He lives in the Mt. Airy section of Philadelphia with his wife and two children.

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Comments

  1. thegreengrass / August 26, 2014

    Crazy. Also god, can someone redesign that map?!

  2. June Goodwin / August 26, 2014

    Comcast needs to jump fast like rabbits to snare Suburban Station from the clutches of Verizon. I would order this if I were CEO of Comcast and I would have it done by 5 pm today.

  3. higreg / August 26, 2014

    Missed opportunity. They should have acquired naming rights for PHI, so at least we can get Jefferson Airplanes.

  4. LexS / August 26, 2014

    Incredible!

  5. locustst / August 26, 2014

    first missed opportunity: not making use of the “ATT” in pATTison station.

  6. higreg / August 26, 2014

    Dammit, you’re right!

  7. higreg / August 26, 2014

    If you were CEO of Comcast, you could ask for the head of John the Baptist on a silver tray and you’d have it by 5 pm today.

  8. Tyler P / August 27, 2014

    Is it just me or does this seem much less offensive because it’s a university and not a large corporation sponsoring this? Yeah, yeah I know universities are all essentially large corporations now, but I kind of like sound of Jefferson Station.

  9. Jonn / August 27, 2014

    Here, I thought they were renaming it to “(George and Weezy) Jefferson Station.”

    As in:

    “Well we’re movin on up,
    To the east side.
    To a deluxe apartment in the sky.
    Movin on up,
    To the east side.
    We finally got a piece of the pie.

    Fish don’t fry in the kitchen;
    Beans don’t burn on the grill.
    Took a whole lotta tryin’,
    Just to get up that hill.
    Now we’re up in the big leagues,
    Gettin’ our turn at bat.
    As long as we live, it’s you and me baby,
    There ain’t nothin wrong with that.”

  10. Jasomm / August 28, 2014

    It would be great if the city then decided no 2nd Casino, and Jefferson U built a big expansion at 8th/Market with a campus-y feel…. would further help the East Market St area become the CC crossroads

  11. Jasomm / August 28, 2014

    Also would be cool if Franklin Sq Station opened, and all the CC transfer stations were named after Historic figures….

    Tamanend Station = 2nd-market/Del Ave Light rail

    Franklin Station
    Jefferson Station
    Kennedy (or “JFK”) Station = merged City Hall and Suburban
    William Penn Station = 30th street station (you’d think of all RR stations this one should be called Penn Station!… add the “William” for distinguishability.

  12. Dude / August 28, 2014

    No station named after a guy who is not a Philadelphian and never did anything here.

  13. Jasomm / August 28, 2014

    Uhhhhh….. “The declaration house” where Jefferson wrote the Declaration of Independence is like a block from this corner.

  14. Dude / August 28, 2014

    Yea I am talking about Kennedy

  15. CreightonRabs / August 28, 2014

    At least it’s not like the idiots in Willingboro who want to name an existing building that’s named after JFK in honor of our current do nothing president.

    That said, I still plan on calling it Market East, much like I still refer to the Pattison subway station by it’s “correct” name instead of it’s “corporate” name.

  16. stellth / August 29, 2014

    Stoopid.

  17. Anna / August 31, 2014

    When I was riding into the city today, the conductor did announce that it’ll be Jefferson station beginning Sept 4.

  18. kclo3 / August 31, 2014

    Really a missed opportunity to redesign the map for the better (Add the subway-surface termini please)

  19. thegreengrass / September 2, 2014

    Right?!

  20. Jeffrey Tull / September 2, 2014

    “Jefferson Station” – because “inner city mass transit oasis for bag ladies, panhandlers and crack-heads who reek of urine” is just a little too wordy to get to fit onto a paper train schedule…

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