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BreastCancer.org: Ardmore-based breast cancer awareness site expects 15M+ hits this year, wins its 7th ‘Best Site Design’ award

BreastCancer.org, a nonprofit dedicated to breast cancer awareness and education, has been on the up and up since it was founded more than a decade ago. This year, it projects more than 15 million hits and says it has reached visitors from more than 200 different countries. It’s also won more than a dozen awards, […]

BreastCancer.org, a nonprofit dedicated to breast cancer awareness and education, has been on the up and up since it was founded more than a decade ago. This year, it projects more than 15 million hits and says it has reached visitors from more than 200 different countries. It’s also won more than a dozen awards, including seven “Best Site Design” awards from the eHealthcare Leadership Awards.

But you might be surprised to learn that the the 20-person staff is based right outside of Philly in the suburb of Ardmore. [Updated, see below]

Visit the site here.

Founded by local breast cancer oncologist Marisa Weiss in 2000, the site aims to provide the most up-to-date and reliable information about breast health and breast cancer, including its symptoms, treatments and how to handle day-to-day matters as a woman diagnosed with breast cancer. BreastCancer.org features articles and tips written by the site’s 8-person editorial staff and freelancers, as well as an active community discussion board with nearly 120,000 registered users. As of last year, the site also publishes its core content in Spanish.

The nonprofit is funded by a number of sources including events, corporations and online banners, but primarily by individuals, in-kind donations and corporations, according to information provided by BreastCancer.org’s Director of Marketing Pamela Green.

It’s a separate organization altogether from the other various research, foundation and fundraising efforts dedicated to combating breast cancer, but the educational and community elements of BreastCancer.org stands out, says the staff.

The BreastCancer.org website was designed by Foraker Labs, a Boulder, Colo.-based web dev shop.

Updated 5:19 p.m. 12/11/12 to reflect that BreastCancer.org has a staff of 20, not a staff of eight.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technical.ly Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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