Technical.ly Philly

Dec. 7, 2012 10:00 am

‘There’s less serendipity in our career paths’: former CEO Anita Garimella Andrews on minority entrepreneurs

What’s a minority entrepreneur up against? Here’s one answer from Anita Garimella Andrews, who sold her online marketing optimization company Sepiida to Manayunk’s Delphic Sage last month, taken from a recent Q&A with the Philadelphia Daily News. From the interview: Q: The Kauffman Foundation says 3 percent of tech startups are run by women. Why […]

Anita Garimella Andrews sold her company Sepiida to Manayunk-based web dev and online marketing firm Delphic Sage.

What’s a minority entrepreneur up against?

Here’s one answer from Anita Garimella Andrews, who sold her online marketing optimization company Sepiida to Manayunk’s Delphic Sage last month, taken from a recent Q&A with the Philadelphia Daily News.

From the interview:

Q: The Kauffman Foundation says 3 percent of tech startups are run by women. Why so few?

A: You need to play the game. I didn’t go out for beers after work. You need to build ladders to higher roles and they are less traditional than in a Fortune 500 company. As a woman and a person of color, I think it’s still the case you just have to do better. There’s less serendipity in our career paths.

Read the whole Q&A here, in which Garimella Andrews speaks about the struggle of selling a company that was “her baby.”

Garimella Andrews is now part of Delphic Sage’s senior management team, the Daily News reported. She is an active member of the local women in tech scene, participating in organizations like TechGirlz. Find more of our coverage on Garimella Andrews here and here.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technically Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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