Technical.ly Philly

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Oct. 26, 2012 9:30 am

Di Brunos Bros.: 3 tips from O3 World on how to redesign a Philly legacy brand’s website

Half the fun of visiting gourmet store DiBruno Bros. is the experience: tasting the cheeses, inspecting the jars of artisan jams, basking in the buzz of the store itself. So how do you recreate that experience online? Two years ago, NoLibs web design and development company O3 World revamped DiBruno Bros. website. Since then, sales […]

Half the fun of visiting gourmet store DiBruno Bros. is the experience: tasting the cheeses, inspecting the jars of artisan jams, basking in the buzz of the store itself. So how do you recreate that experience online?

Two years ago, NoLibs web design and development company O3 World revamped DiBruno Bros. website. Since then, sales during the holiday season have increased 33 percent, says O3 World account strategist Robby Perdue. Here are three takeaways from O3 World’s work on the DiBrunos Bros. site, according to Perdue:

  • Make it easy for customers to get what they want. “We created a custom blog integration that allows site users to read through tips, tricks, and recipes from the talented Di Bruno staff and add products that are mentioned directly to their cart, making it as convenient as possible to try out your favorite recipes at home,” Perdue wrote to Technically Philly.
  • Recreate the in-store experience. “We started with a look and feel that evoked the warm, rustic charm of the classic 9th St. location and built from there,” Perdue wrote. “The site has an interactive timeline that tells the Di Bruno story and boasts a Virtual Cheesemonger that will ask you the same type of questions you might hear in- store to help you find that perfect raclette to go with your pumpkin beer this season.”
  • Write custom code to make things run smoothly. “We wrote a ton of custom code, powered by the Magento API, to handle front and back end operations,” Perdue wrote. “That includes the multi-address checkout, the shopping cart and many other functions. We also dumped much of the stock bloated front-end and wrote our own.”

 

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Juliana Reyes

Juliana Reyes began as lead reporter at Technically Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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