Oct. 26, 2012 10:30 am

$1.5B+ in advertising is wasted on bot traffic, according to Solve Media [Infographic]

The bots are coming in full force, according to a recent Solve Media press release. Ten percent of site visits are generated by bots, Solve Media has found. Out of the predicted $15.3 billion spent on online ads in 2012, that means over $1.5 billion in advertising could be wasted on bots.  Check out the […]

The bots are coming in full force, according to a recent Solve Media press release.

Ten percent of site visits are generated by bots, Solve Media has found. Out of the predicted $15.3 billion spent on online ads in 2012, that means over $1.5 billion in advertising could be wasted on bots.  Check out the local firm’s infographic on bot traffic below.

Find a larger version on Solve Media’s site here.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technical.ly Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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Mar. 26, 2015 12:45 pm

Here’s what it takes to run the Philadelphia School District’s IT network

On a fraction of the budget that a private company (or even other school districts) might have, 20 IT staffers are quietly maintaining one of the city's largest networks. For school districts, it's also one of the nation's fastest, according to a recent report.

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