$1.5B+ in advertising is wasted on bot traffic, according to Solve Media [Infographic] - Technical.ly Philly

Oct. 26, 2012 10:30 am

$1.5B+ in advertising is wasted on bot traffic, according to Solve Media [Infographic]

The bots are coming in full force, according to a recent Solve Media press release. Ten percent of site visits are generated by bots, Solve Media has found. Out of the predicted $15.3 billion spent on online ads in 2012, that means over $1.5 billion in advertising could be wasted on bots.  Check out the […]

The bots are coming in full force, according to a recent Solve Media press release.

Ten percent of site visits are generated by bots, Solve Media has found. Out of the predicted $15.3 billion spent on online ads in 2012, that means over $1.5 billion in advertising could be wasted on bots.  Check out the local firm’s infographic on bot traffic below.

Find a larger version on Solve Media’s site here.

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Juliana Reyes

Juliana Reyes has been covering the Philadelphia tech scene since 2012. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

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