Technical.ly Philly

Church&State:
Hack with Technical.ly at this media business hackathon, Sept. 26-28 @ WHYY

Oct. 17, 2012 10:00 am

In 1994, law firm Morgan Lewis bought MLB.com, later given to pro baseball

In 1994, Center City law firm Morgan Lewis bought MLB.com to direct to its company website (the firm’s full name is Morgan Lewis & Bockius). In 1998, Major League Baseball, which happened to be a client of Morgan Lewis, launched its own web presence, relatively late, with majorleaguebaseball.com. In September 2000, Morgan Lewis transferred MLB.com […]

In 1994, Center City law firm Morgan Lewis bought MLB.com to direct to its company website (the firm’s full name is Morgan Lewis & Bockius).

In 1998, Major League Baseball, which happened to be a client of Morgan Lewis, launched its own web presence, relatively late, with majorleaguebaseball.com.

In September 2000, Morgan Lewis transferred MLB.com — by then already known as valuable for being just three letters — at no monetary cost, as was later reported.

Though the deal was written about then and has even attracted academic research, we couldn’t help but want to point out again how interesting it is that someone at a law firm jumped so early on the idea of a web presence. It’s a new take on the Philadelphia Lawyer.

Very little has been shared publicly about the negotiations and we won’t be changing that here now. Today Morgan Lewis sees the deal in the past and prefers not to comment, says spokeswoman Jennifer Costa.

Still it’s a novel story worth remembering, particularly considering other early domain purchases by other Philadelphia firms.

[Full Disclosure: Morgan Lewis has been a sponsor of Philly Tech Week, which Technically Philly organizes]

-30-
Christopher Wink

Christopher Wink is a cofounder and Editorial Director of Technical.ly, the local technology news network. Previously, Wink worked for a homeless advocacy nonprofit and was a freelance reporter for a variety of publications. He writes regularly about news innovation and best business practices on his personal blog here. The bicycle commuter loves cities, urban politics and squabbling about neighborhood boundaries.

Advertisement