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Urban Outfitters will never buy another cash register again

Cash registers? Psh. Retailer Urban Outfitters is done with them, reports Business Insider. From now on, the Navy Yard-based company will only use iPads and iPod touches to do sales, says its Chief Information Officer Calvin Hollinger. Hollinger explains: iPads, he explained, cost about 1/5th as much as a cash register, and can be used […]

Cash registers? Psh.

Retailer Urban Outfitters is done with them, reports Business Insider. From now on, the Navy Yard-based company will only use iPads and iPod touches to do sales, says its Chief Information Officer Calvin Hollinger.

Hollinger explains:

iPads, he explained, cost about 1/5th as much as a cash register, and can be used for so much. [...] What’s more, it makes a lot more sense from a space usage standpoint. An iPad on a swivel that’s not in use can quickly be taken off, with that space being used for packing or more merchandising or anything else.

Read the whole article here.

This is yet another announcement about Urban Outfitters‘ technology initiatives. The company is embracing ecommerce with hopes to make half its annual sales online by 2017, and its brand Free People has been experimenting with social media marketing and presented about the campaign at last month’s Philly Tech Meetup.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technical.ly Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called β€œIt’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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