Urban Outfitters will never buy another cash register again

Cash registers? Psh.

Retailer Urban Outfitters is done with them, reports Business Insider. From now on, the Navy Yard-based company will only use iPads and iPod touches to do sales, says its Chief Information Officer Calvin Hollinger.

Hollinger explains:

iPads, he explained, cost about 1/5th as much as a cash register, and can be used for so much. […] What’s more, it makes a lot more sense from a space usage standpoint. An iPad on a swivel that’s not in use can quickly be taken off, with that space being used for packing or more merchandising or anything else.

Read the whole article here.

This is yet another announcement about Urban Outfitters‘ technology initiatives. The company is embracing ecommerce with hopes to make half its annual sales online by 2017, and its brand Free People has been experimenting with social media marketing and presented about the campaign at last month’s Philly Tech Meetup.