Sep. 18, 2012 9:30 am

Philadelphia Zoo: how a swipe card and this scanner will track guest behavior

The Philadelphia Zoo is taking a step into the future by tracking its visitors’ behavior with new swipe card technology from San Diego-based ACTIVE Network, according to a press release. Visitors can use the card to gain admission to attractions and to buy food and drinks. In turn, the Philadelphia Zoo will be able to […]

An example of the scanners that the Philadelphia Zoo might use.

The Philadelphia Zoo is taking a step into the future by tracking its visitors’ behavior with new swipe card technology from San Diego-based ACTIVE Network, according to a press release.

Visitors can use the card to gain admission to attractions and to buy food and drinks. In turn, the Philadelphia Zoo will be able to collect data on its visitors’ behavior and use that data to increase membership and attendance by offering targeted promotions for customers.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technical.ly Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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