Philadelphia Zoo: how a swipe card and this scanner will track guest behavior - Technical.ly Philly

Sep. 18, 2012 9:30 am

Philadelphia Zoo: how a swipe card and this scanner will track guest behavior

The Philadelphia Zoo is taking a step into the future by tracking its visitors’ behavior with new swipe card technology from San Diego-based ACTIVE Network, according to a press release. Visitors can use the card to gain admission to attractions and to buy food and drinks. In turn, the Philadelphia Zoo will be able to […]

An example of the scanners that the Philadelphia Zoo might use.

The Philadelphia Zoo is taking a step into the future by tracking its visitors’ behavior with new swipe card technology from San Diego-based ACTIVE Network, according to a press release.

Visitors can use the card to gain admission to attractions and to buy food and drinks. In turn, the Philadelphia Zoo will be able to collect data on its visitors’ behavior and use that data to increase membership and attendance by offering targeted promotions for customers.

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Juliana Reyes

Juliana Reyes has been covering the Philadelphia tech scene since 2012. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

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