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Jun. 25, 2012 9:00 am

Cloudmine 1.0: mobile app backend drops beta, launches first version, viral marketing one year after launch

No one at Cloudmine will say they had anything to do with it, but the mobile app backend service’s logo appeared Friday on on the same Callowhill water tower that drivers on 676 have seen adorned with the Philly.com logo for at least a decade. It’s atop the same white building with blue trim that […]

The Cloudmine logo was spotted Friday afternoon by a Technically Philly reporter on the Callowhill water tower that is atop its offices at Venturef0rth.

No one at Cloudmine will say they had anything to do with it, but the mobile app backend service’s logo appeared Friday on on the same Callowhill water tower that drivers on 676 have seen adorned with the Philly.com logo for at least a decade.

It’s atop the same white building with blue trim that houses the Venturef0rth accelerator that Cloudmine now calls home.

If the 10-person staff won’t take credit, consider it a birthday present. Launched with a slightly different focus one year ago and first coming together last spring at a Startup Weekend event, the Cloudmine crew is celebrating with a slew of announcements (and rumors of more viral marketing):

  • Cloudmine is no longer in beta, officially the team launched version 1.0 of its product, which aims to give mobile developers a backend for their applications, so developers can focus on features and front-end development.
  • Cloudmine is now headquartered at Callowhill-based incubator Venturef0rth, perhaps more fitting digs than its first go-round as a Project Liberty company.
  • The team is due to announce a rumored over-subscribed seed round, which has helped put them in the new space, add staff and push out the first full version of their service and means the company’s bank account looks considerably different than it has.
  • Cloudmine.me received a redesign to reflect the new efforts.
  • Technically Philly and other technology news sites have received a slew of pictures of the Cloudmine logo showing up on buildings in Philadelphia and elsewhere, though the only one independently verified by Technically Philly is the water tower above. Another that came through was the below shot of the logo lit up on the Cira Center. Co-founder Brendan McCorkle chose to neither confirm nor deny his staff’s involvement in any of the photos or their accuracy.
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Christopher Wink

Christopher Wink is a cofounder and Editorial Director of Technical.ly, the local technology news network. Previously, Wink worked for a homeless advocacy nonprofit and was a freelance reporter for a variety of publications. He writes regularly about news innovation and best business practices on his personal blog here. The bicycle commuter loves cities, urban politics and squabbling about neighborhood boundaries.

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