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Jun. 12, 2012 9:30 am

Wasabi 3D: $120k investment from Princeton accelerator fund Innovation Garden

New Princeton-based accelerator and investment firm Innovation Garden announced its first investment: Wasabi 3D, a marketing agency specializing in interactive 3D art installations that's no stranger to Philadelphia.

A Wasabi 3D installation outside Citizens Bank Park last July. Photo courtesey of Wasabi 3D via uwishunu

Updated: Wasabi 3D founder Chris Sullivan is the son of Innovation Garden co-founder Tom Sullivan.

New Princeton-based accelerator and investment firm Innovation Garden announced its first investment: Wasabi 3D, a marketing agency specializing in interactive 3D art installations that’s no stranger to Philadelphia.

Innovation Garden invested $120,000 in this initial round and committed another $125,000, “as needed for follow on,” said the business accelerator’s Chief Operating Officer Glenn Fratangelo.

Founded by advertising executive Chris Sullivan, Princeton-based Wasabi 3D was behind last year’s 3D ballpark outside Citizens Bank Park, and more recently, a fanatastical bird’s-eye view of Center City, for last month’s Philadelphia Science Festival. Wasabi 3D boasts a number of big-name clients, like Coke Zero, Rosetta Stone and Adidas Golf. The creative minds behind the projects are British artists Joe Hill and Max Lowry, who created the world’s largest 3D street art in London last year. Wasabi 3D also has a U.K. office.

Watch video of Wasabi 3D at work and find out more on Innovation Garden.

Innovation Garden will not only fund the company, but also offer business support. Launched in March, the business accelerator hopes to attract Philadelphia talent in the future, the business accelerator’s COO Fratangelo told Technically Philly last month.

The Innovation Garden Accelerator comes from Tom Sullivan, the CEO of digital advertising agency Princeton Partners, and Scott Sipprelle, the president of Westland Ventures. The physical space will also house the new venture fund.

In February, Innovation Garden Fund LP announced it had raised $1.2M, though it will accept investors through the end of the year, aiming for a $6 million raise, confirmed Frantangelo.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technically Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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