The free membership based service, first founded in 2002, operates on something of a daily deals-type mentality with weekly summaries of good seats made cheap by concert and sports venues itching to unload excess inventory. Goldstar takes a cut off service charges, rather than a fee from venues.
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Philadelphia follows 20 other markets for the business, based in Altadena, Calif. outside of Los Angeles. Its two million members can access more than 1,200 half-priced tickets daily.