Technical.ly Philly

Nov. 1, 2010 2:06 pm

DreamIt alumni Yunno tapped by Toomey campaign

After being digitally outmaneuvered in 2008, the Republican Party is looking to up their online efforts for tomorrow’s midterm elections — and they’re relying on a Philly startup to do it. Yunno, the DreamIt Ventures graduate that offers social engagement campaigns to brands, has been working with Pennsylvania Republican Senate candidate Pat Toomey to help augment […]

After being digitally outmaneuvered in 2008, the Republican Party is looking to up their online efforts for tomorrow’s midterm elections — and they’re relying on a Philly startup to do it.

Yunno, the DreamIt Ventures graduate that offers social engagement campaigns to brands, has been working with Pennsylvania Republican Senate candidate Pat Toomey to help augment the campaign’s online strategy.

Since graduating DreamIt, the startup has remained local with nearly half of its staff working out of Philadelphia with the rest based elsewhere in Pennsylvania. When we first met the startup they were mostly focused on brands such as Victory Brewing Company as clients. However, the business may have found its sweet spot for election season.

“It was a great way to get people from the base that were sitting on the sidelines involved,” says Dave Speers, an adviser to Yunno who was also involved in DreamIt partner Steve Welch’s failed U.S. House campaign earlier this year.

The campaign asked Toomey supporters to write their own headlines to appear on a faux newspaper featuring an image of Sestak. The contest received more than 100 entries and the first place winner will get to spend election night with Toomey, who currently holds a slim margin over Sestak in the polls.

Meanwhile, Sestak’s staff has created a near-duplicate of Toomey’s campaign site as a parody.

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Sean Blanda is an adviser to Technical.ly, the local technology news network, having cofounded its flagship Technically Philly in February 2009. He is a media consultant, engagement editor for Behance and lives in Brooklyn, NYC.

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