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Solve Media, formally AdCopy, launches in Philly (not New York)

For the executive team at Solve Media, this venture is just the latest chapter in a long partnership. “At this point, we can finish each other’s sentences,” says Ari Jacoby, CEO and co-founder of Solve. Solve’s management team, which includes Stu Libby, Todd Lieberman, Max Sobol [founder of StartPhilly] and Jeffrey Weisberg, all formerly worked […]

For the executive team at Solve Media, this venture is just the latest chapter in a long partnership.

“At this point, we can finish each other’s sentences,” says Ari Jacoby, CEO and co-founder of Solve. Solve’s management team, which includes Stu Libby, Todd Lieberman, Max Sobol [founder of StartPhilly] and Jeffrey Weisberg, all formerly worked on VoiceStar, a Philadelphia-based call analytics company that was purchased by Marchex in 2007.

The band got back together for Solve Media, a new First Round Capital-backed startup with offices in Center City and in New York City. The company’s first effort is TYPE-IN, a product that embeds advertisments in CAPTCHAs, drawing a mix of praise at the inventiveness and disdain at yet another vehicle for advertisers. Since launching yesterday, the company was featured in today’s Wall Street Journal, as well as in VentureBeat and Fast Company.

However, while each publication claims that the company is “New York based” most of its operations are right here.

“Philadelphia is the main engine of the business that is Solve Media,” says Jacoby. The company’s technology operations, customer services and publisher sales are based here while its advertising sales are 100 miles north.

As for the rebranding from “AdCopy” to Solve Media, Jacoby says that a lot of customers mistakingly thought that the company was freelance advertising copywriters so the company decided to switch gears just before launching yesterday.

“Because completing a TYPE-IN is really ‘solving’ a puzzle,” he says.

Disclosure: Technically Philly was approached as a possible partner for Solve Media.

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Sean Blanda is an adviser to Technical.ly, the local technology news network, having cofounded its flagship Technically Philly in February 2009. He is a media consultant, engagement editor for Behance and lives in Brooklyn, NYC.

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Comments

  1. Technically Philly » Startup Roundup: Monetate hiring tear, Founder Factory to feature Invite Media | Covering the Community of People Who Use Technology in Philadelphia. / September 22, 2010

    [...] As we wrote yesterday, First Round Capital-funded Solve Media launched its CAPTCHA advertising platform. [...]

  2. Phill Ohren / September 22, 2010

    Awesome idea! I love it!

  3. Tweets that mention Solve Media, formally AdCopy, launches in Philly (not New York) — Technically Philly -- Topsy.com / September 23, 2010

    [...] This post was mentioned on Twitter by Alex Hillman, Technically Philly, Christopher Wink, PhillyNewMediaHub, Tim Dodd and others. Tim Dodd said: @solvemedia, formally AdCopy, launches in Philly (not New York): http://bit.ly/cTZbSt (via @alexknowshtml @TechnicallyPHL) [...]

  4. Larry Goldberg / March 2, 2011

    smartest startup in philly, hands down!

  5. Monetate’s new digs: gongs, nerf battles and lots of growth — Technically Philly / September 7, 2011

    [...] company that exited to Gannett in 2005. PointRoll’s VP of operations Max Sobol has gone on to create Solve Media and PointRoll’s CEO Chris Saridakis currently works in the same role for nearby GSI [...]

  6. Solve Media: releases new pre-roll advertising insurance, gives viewers choice, makes advertisers happy [VIDEO] — Technically Philly / March 8, 2012

    [...] on the CAPTCHA TYPE-IN advertising product which helped put Solve Media on the map from its launch in September 2010, the pre-roll video [...]

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