TNT: Philly Electric Wheels to host opening reception, change transport in city

It was a yellow bicycle. That much Afshin Kaighobady remembers clearly.

On cool mornings in 1969, the 10-year-old would ride to the bakery near his home in Tehran to buy his mother fresh bread. Riding on the flat roads of Iran’s sprawling capital city at the foot of the Tochal mountains, Kaighobady can still remember his pride for riding his bike with just one hand, the other clutching a warm piece of naan fresh out of the bakery’s diesel-powered flames.

“The steam would pour off it, and so one bite and then another and soon I’d half finish the bread that was nearly as tall as I was, all the while steering this long, yellow treasure,” he says.

It is there, in Tehran in 1969, that Kaighobady first fell in love with bicycles. It is here, in the far hillier expanses of Mt. Airy in 2009, that Kaighobady, now 50, is hoping to create love for that transport’s next generation.

This Thursday, from 2 to 7 p.m., he’s hosting an opening reception for Philly Electric Wheels, his shop in this northwest Philadelphia neighborhood that he boasts is the first store in Pennsylvania, perhaps even the tri-state area, to exclusively sell and service electric-assist bicycles.

And he’s trying to convince the region that these bikes could be a large part of a greener, more comfortable, more practical way to commute.

THE BICYCLES

Philly Electric Wheels or, yes, PHEW, if pressed, came to mind after Kaighobady watched his wife Meenal Raval use an electric bike to commute to work and found a buzz around her method of transport. Since opening his store Oct. 1, he’s spending his days offering free test rides — also available at this Thursday’s reception — to show people just how practical his bikes are.

“They have everything that is good about regular bicycles,” he says. “But with the option to have someone gently push you in the back when you’re going up a hill or speeding in bad weather.”

He currently stocks 16 models from four bicycle lines — Currie Technologies, EcoBike, eZee, Ultra Motor — all of which cost roughly a penny a mile to operate, range up to 40 miles per charge, can cruise as fast as 20 miles per hour and require no license.

The cheapest model he currently stocks is $500 — the starting cost of a new traditional bicycle at many bike shops — and the most expensive is $2,700. A removable battery powers the bikes and are plugged into the wall, to be charged as easily as a cell phone battery, though it’ll take five to six hours for most bikes.

All bicycles come with warranties, many including a one-year maintenance guarantee from Kaighobady himself.

And Kaighobady, with an engineering degree from the University of Bridgeport and a background in tinkering, is probably someone from whom you want a warranty.

HIS BACKGROUND

After leaving Iran in 1979 — unrelated to that country’s Islamist Revolution, he says, though that year “something big happened there” — Kaighobady followed family to Oklahoma City. He built a computer consultancy firm on the East Coast, and then moved to Mount Airy in 2000 with wife Meenal, a native of India.

“This neighborhood has been very good to us,” he says.

He’s been involved in a half-dozen eco-ventures, though PHEW is his first swing at retail. Since 2006, the couple has tried to create a low-carbon household, which fits well into living down the block from his store. Also, the store is located in Green on Greene, a mixed-use building with a mission of sustainability. An environmentally friendly household-products manufacturer is also based there.

Kaighobady has used his mechanical mind for greener transport before.

In July 2007, he finished making a homemade electric-powered Volkswagen Vanagon, and says two men who claimed to be Chevron employees in March 2006 paid $3,900 for a 1979 Jetta he rigged to run on a biodiesel from used fryer oil.

“But these bikes,” Kaighobady says, in his stark corner storefront, a half dozen store models carefully arrayed on the hardwood floor, “are really going to be part of the future.”

-30-

Every Monday, Technically Not Tech will feature people, projects, and businesses that are involved with Philly’s tech scene, but aren’t necessarily technology focused. See others here.