Creative

May. 26, 2009 5:01 pm

RJ Metrics makes a rap video and admits it [VIDEO]

And now for something totally different. You may be tired of the ironic rap video — we know we are — but sometimes an old idea can pass. Does this? Jake Stein and Robert Moore, the two Ivy League-educated entrepreneurs behind the business intelligence dashboard RJ Metrics that opened up shop earlier this month, have […]

Jake Stein at left and Robert Moore at right of business dashboard firm RJ Metrics performing in their "Business Intelligence" rap video.

And now for something totally different.

You may be tired of the ironic rap video — we know we are — but sometimes an old idea can pass. Does this?

Jake Stein and Robert Moore, the two Ivy League-educated entrepreneurs behind the business intelligence dashboard RJ Metrics that opened up shop earlier this month, have broken from their cipher and put business on wax.

Stein, who lives in Center City, sings the hook and plays straight man to Moore in their single “Straight Outta Camden,” noting their recent move to the Rutgers University-Camden tech incubator.

Peep the video and score an exclusive download after the jump.

The track features lyrics about VCs and balance sheets on a beat from Adamack of New Jersey-based Open Minds Entertainment. Listen below, or download the track here.

Download the audio here.

Look out for all the killer lines, including: “You got a social app? Well, it’s a disgrace, look. ‘Cause even Facebook can’t even make money on Facebook.”

See their complete lyrics — with links, of course — on their company blog, The Metric System.

Digg it here, and get someone from our community some love — if they really want it.

Of the future, Stein, who seemed at least a little hesitant on whether this was a good idea, says, “Yes, unfortunately there may be something in the works, and, depending on the response from this, the group could come back for a reunion tour.”

RJ Metrics plans to help small and medium-sized businesses that collect data about their customers better use that information to chart user behavior.

So, is it funny or not? Is it two young, successful entrepreneurs having fun or an attack on professionalism? It’s bold, to be sure, think the risk will work out?

More importantly, what’s your favorite line?

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Christopher Wink

Christopher Wink is a cofounder and Editorial Director of Technical.ly, the local technology news network. Previously, Wink worked for a homeless advocacy nonprofit and was a freelance reporter for a variety of publications. He writes regularly about news innovation and best business practices on his personal blog here. The bicycle commuter loves cities, urban politics and squabbling about neighborhood boundaries.

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