Contactually tries something old school to help you stand out in business

Despite being a company that promises to help customers stay in touch with their business clients using technology, Contactually’s latest offering is decidedly old school.

“Introducing Contactually’s newest way to connect with your relationships — sending cards,” a blog post declares. Like, through the postal service and everything.

“When you’re competing with a barrage of digital communications from friends, family, and advertisers it’s difficult to break through the noise,” the post goes on to explain. “So what’s the secret to making your message stand out? Keep it simple. Not only the content, but the way you send it.”

This realization has led Contactually to develop a new service through which users can send handwritten cards to their business contacts stored in Contactually’s contact management platform. The option was announced on Monday in time for holiday-themed cards, but the announcement post makes clear that there are also birthday cards, congratulations cards, thank you cards and many more on offer.

Practically, you click “send a card,” pick a card design and fill in the text you want and the necessary addresses, and then Contactually (and some mysterious pair of hands) takes care of the rest. “We’re working closely with a small team who are writing the cards, they’re contracted based on demand as the cards come in,” a Contactually spokesperson told Technical.ly in an email, going on to say that the cards cost $45 for a pack of 10.

We make light (just a little) because it’s funny to see tech companies realizing the limitations of their medium. It is also, arguably, smart. Time will tell on that one — Contactually is soliciting user feedback on the new feature.

In other company news, Contactually COO Tony Cappaert is in Philadelphia today for the Founder Factory, the city’s locally organized entrepreneurship conference.