Startups
Social media

Slack? Nah, try Snapchat like this digital agency did

Social Driver uses Snapchat for company announcements. Let's just hope they all have good memories.

Thomas Sanchez, cofounder and CEO of Social Driver, front-and-center. (Courtesy photo)

Thomas Sanchez wants to meet his employees where they’re at: Snapchat.
The cofounder and CEO of the digital agency, based at 15th and L, started an internal Snapchat account after he noticed that many of his employees were using it. He wrote a blog post about it on LinkedIn.
The ways the company is using Snapchat include:

  • Internal communication: “We send snaps about company policies, new hires, reminders to put up out of office messages during holidays, and more.”
  • Embracing culture: “We recently just held a Snapchat contest where team members had to snap us their interpretation of our 5 company values. This got our Drivers involved in our Snapchat presence while reinforcing company culture.”
  • Building community: “It allows for a real time platform for our clients, partners and stakeholders to stay up to date on the internal workings of Social Driver and make them feel part of the family.”


Social Driver even hosted a Snapchat Boot Camp last week at the National Press Club Journalism Institute.


At least one entrepreneur called Sanchez out for being a tad late: “Thomas, we’ve been using SC for years…where have you been?” wrote OmniStudio president Eileen Kessler on the blog post.

Companies: Startup Grind / Social Tables / Social Driver
Engagement

Join the conversation!

Find news, events, jobs and people who share your interests on Technical.ly's open community Slack

Trending

DC daily roundup: Inside UMCP's new ethical AI project; HBCU founder excellence; a big VC shutters MoCo office

DC daily roundup: Esports at Maryland rec center; High schoolers' brain algorithm; Power data centers with coal?

DC daily roundup: Tyto Athene's cross-DMV deal; Spirit owner sells to Accenture; meet 2GI's new cohort

DC daily roundup: $10M to streamline govt. contracting; life sciences might dethrone software; Acadia's new $50M

Technically Media